Marketing Specialist 4

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives. Direct Mail Campaign Manager / Project Manager Role Summary The Direct Mail Campaign Manager is responsible for end‑to‑end management of direct mail campaigns, ensuring on‑time, on‑budget, and compliant execution while driving cost efficiency, performance optimization, and continuous process improvement. This role partners closely with creative, strategy, legal/compliance, analytics, and production vendors to deliver high‑quality acquisition and retention campaigns across business lines. Key Responsibilities Campaign Planning & Execution Develop and manage comprehensive direct mail campaign plans, including: Advising creative strategy managers on optimal formats Production schedules and timelines Production matrices and mail plans Lettershop instructions and production requirements Campaign and package specifications Internal approvals and compliance reviews Cost estimates, budget management, invoicing, and reconciliation Understand mail strategies, testing approaches, offers, and channel coordination. Coordinate mail drops with other marketing channels to ensure integrated execution. Negotiate required and discretionary changes with Legal, Compliance, and internal partners. Quality Control & Compliance Review and approve all audits, proofs, and production samples for campaign components. Establish and maintain quality control standards and checkpoints throughout production. Ensure campaigns adhere to regulatory, brand, and operational requirements. Cost Optimization & Production Strategy Influence and optimize package design decisions to balance cost, timing, performance, and production efficiency. Present cost‑effective package and production alternatives to Creative and Strategy teams. Negotiate pricing and production terms with vendors. Identify opportunities for shared components, gang printing, and cross–business-line efficiencies. Understand cost per piece (CPP) and its impact on cost per acquisition (CPA). Track, report, and communicate cost savings and operational efficiencies. Vendor & Financial Management Initiate requests for bids and quotes; evaluate vendor responses. Manage invoicing, cost tracking, reconciliations, and final billing. Establish, monitor, and manage vendor performance against SLAs. Resolve production issues and hold vendors accountable for quality, cost, and delivery. Leverage scale across business lines and acquisition volume to negotiate favorable pricing. Continuous Improvement & Innovation Plan and optimize future campaigns while executing active campaigns simultaneously. Proactively research and evaluate new production technologies and methods. Drive continuous improvements in campaign performance, cost, and operational processes. Identify process gaps and escalate risks or issues as appropriate. Share best practices and learnings with peers and cross‑functional partners. Enterprise Support & Prioritization Support bank‑wide initiatives, including supplier diversity, environmental goals, and preferred vendor programs. Prioritize deliverables based on revenue impact and business priorities. Take on special projects outside of day‑to‑day responsibilities as needed. Basic Qualifications Bachelor's degree or equivalent work experience. 2–5 years of direct mail campaign or production experience. Core Skills & Capabilities Strong organizational, prioritization, and time‑management skills. Proven ability to manage multiple campaigns and deadlines simultaneously. Strong negotiation and communication skills (written and verbal), both internal and external. Demonstrated critical thinking and problem‑solving abilities. Ability to troubleshoot issues and implement effective solutions with internal teams and vendors. Ability to work independently, take ownership of projects, and clearly define responsibilities with internal stakeholders. Technical & Functional Experience Proficiency in Microsoft Excel. Working knowledge of: Regulatory disclosures and compliance requirements Basic credit, finance, and risk fundamentals Name selection and targeting decisioning Competitive marketplace dynamics Industry and business‑line‑specific response rates and performance benchmarks Preferred Skills/Experience - Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant - Proven ability to manage multiple projects and assignments that are completed on time and on budget - Ability to collaborate with r