Marketing Professional, Specialist - Change Management Communications

Number of Positions In Requisition 1 Job Details A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the Marketing and Communications department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Leads the day‑to‑day execution of a defined workstream, whether that's creative services, social media, digital marketing, internal communications, content creation, public relations, marketing operations, or another specialty. This important role contributes to the planning, building, optimization, of initiatives with increasing independence. Collaborating across teams, using creativity to address business imperatives, managing vendor partners, and using data to make smart decisions, this role is an opportunity to deepen specialization with a marketing and communications craft, manage meaningful work from start to finish, and make a visible impact on business goals. Job Description Summary A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the Marketing and Communications department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Leads the day‑to‑day execution of a defined workstream, whether that's creative services, social media, digital marketing, internal communications, content creation, public relations, marketing operations, or another specialty. This important role contributes to the planning, building, optimization, of initiatives with increasing independence. Collaborating across teams, using creativity to address business imperatives, managing vendor partners, and using data to make smart decisions, this role is an opportunity to deepen specialization with a marketing and communications craft, manage meaningful work from start to finish, and make a visible impact on business goals. Job Duties MASTERY OF SPECIALIZATION: operates independently, selecting the right techniques and tools for the job and articulating the rationale behind choices; anticipates common pitfalls and mitigates them proactively; maintains quality under shifting timelines and constraints; adapts quickly to platform updates and industry changes, incorporating new best practices into daily work without sacrificing compliance or standards; partners with adjacent specialists and practice areas to raise the craft and ensure end-to-end consistency; produces repeatable templates, checklists, or mini–playbooks that increase team efficiency; balances creativity with practicality, delivering reliably while still finding room for incremental innovation. CROSS-FUNCTIONAL COLLABORATION: manages projects and tasks proactively; coordinates across functions to gather inputs, reconcile requirements, and keep work moving smoothly; runs efficient working sessions with clear agendas, decisions, and action items; follows up to close loops; identifies interdependencies and negotiates small trade offs (scope, timing, priority) to unblock progress; creates shared assets—lightweight plans, RACI, calendars—to maintain alignment; surfaces risks early with recommended options rather than just problems; builds credibility by being responsive, consistent, and transparent. MESSAGE DEVELOPMENT AND STORYTELLING: crafts compelling narratives tailored to audience, project, journey stages, and channel constraints; ensures consistency of key messages across assets and touchpoints within the workstream; uses data (engagement, click through, conversion) and qualitative feedback (comments, surveys, interviews) to refine work product; ensures storytelling techniques are adapted to different mediums—social posts vs. press notes vs. internal memos vs. web pages—without losing the core message; ensure words and visuals work together; balances brevity with substance. CREATIVITY AND INNOVATION: develops ideas and concepts grounded insight, briefed objectives, and channel and/or business realities; identifies new approaches—formats, tools, workflows—that improve engagement or efficiency without compromising standards; partners with creative, media, and other channel owners to prototype ideas quickly and bring them to life effectively; uses light testing to de risk bolder ideas and retire weaker ones before heavy investment; encourages a culture of sharing inspiration and learnings so good ideas spread; keeps the bar high while staying open to feedback and iteration. CHANNEL OPTIMIZATION: optimizes within a channel by tuning timing, targeting, creative formats, SEO elements, UX friction points, and budget allocations; runs small, structured tests; tracks results; and documents clear learnings others can reuse; coordinates with adjacent channels to avoid overlap, ensure cohesive journeys, and reduce audience fatigue; partners with analytics to move beyond vanity metrics and focus on meaningful improvements; builds lightweight guides for recurring scenarios to increase speed without sacrificing quality; keeps a disciplined backlog of hypotheses to test and scales winning patterns. FINANCIAL STEWARDSHIP: manages a defined budget, forecasting spend and monitoring variances throughout the month/quarter; compares vendor quotes and scopes to ensure value; negotiates small savings where appropriate; spots opportunities to reduce waste (duplication, unused tools, over ordering) without sacrificing outcomes; provides timely, transparent planned vs actual updates and early warnings on risks; designs scopes that match the need and avoids gold plating; builds simple calculators or checklists to improve cost predictability. ROI AND IMPACT: defines KPIs and targets for channels or campaigns and builds/configures dashboards that stakeholders can trus