Marketing Operations Specialist

Marketing Operations Specialist Department: Marketing Operations  |  Reports to: Director, Marketing Operations & Analytics  |  Location:  Campbell Office/ Hybrid Monday and Thursday |  Type: Full-time About the Role We are looking for a Marketing Operations Specialist to join our small, high-impact Marketing Operations & Analytics team. You will be a supporting owner of our marketing tech stack (Marketo, Salesforce, RingLead, Demandbase, and Clay), sharing responsibility with the Director and the Marketing Operations Manager for keeping these systems healthy, well-documented, and delivering value. Day to day, you will own campaign execution and data quality, and serve as a backup administrator for each tool. This is a great role for someone early in their marketing operations career who wants to go deep on enterprise-grade systems, learn how marketing drives pipeline in a B2B technology company, and grow quickly alongside a team that will invest in their development. What You Will Do Marketing Tech Stack Ownership with the MarOps Team Act as a supporting owner and backup administrator for Marketo, Salesforce (marketing objects and campaigns), RingLead, Demandbase, and Clay Keep system documentation current, including field definitions, data flows, naming conventions, and other Marketing processes Serve as a supporting point of contact with vendors and help with tool onboarding and training for marketers Contribute to the Marketing Ops charter and a decision framework that defines what each tool is responsible for, where capabilities overlap, and how future tool decisions are made Marketo Campaign Operations Help service list uploads from events, webinars, and third-party sources: cleanse, normalize, dedupe, and import with correct attribution Build, test, and launch Marketo programs for emails, webinars, events, nurtures, and other Marketing channels Assist with QA of all campaign assets (emails, landing pages, forms, links, and flow steps) before launch Manage program statuses, channels, and period costs so campaign data is accurate for reporting Salesforce Marketing Funnel Management Troubleshoot lead and contact sync issues between Marketo and Salesforce Support the lead lifecycle by monitoring lead flow, lead status, and handoffs to the SDR team Lead Scoring & Lifecycle Confirm that existing scoring and lifecycle logic is live and working as designed before new changes are built Implement demographic scoring updates, including fit-based adjustments for ICP, customer tier, and target account weighting Test scoring, matching, and lifecycle changes in shadow mode before they go into production, then roll them out to new leads first Lead the lead lifecycle data cleanup: fix stalled and miscategorized records, apply aged-lead cutoffs, and work down the backlog in batches sized to SDR capacity Monitor lead flow, lead status, and handoffs to Sales Development, and help define and enforce lifecycle SLAs once the data supports them Persona Segmentation & Data Quality Build and maintain automated persona segmentation in Salesforce that turns raw job titles into standard Job Level, Job Function, and Job Role values Set up and tune title-mapping logic using RingLead, Clay, and AI-native automations to classify new and existing records at scale Regularly review classification accuracy, fix mismatches, and refine mapping rules as new titles appear Run and maintain RingLead deduplication, normalization, and enrichment processes for leads, contacts, and accounts Monitor data quality metrics and proactively fix incomplete, duplicate, or incorrect records Cross-Functional Partnership: SDR, Sales & RevOps Work closely with the SDR team, Sales, and RevOps to make sure every lead is matched to the right account and every MQL reaches the right rep quickly. Lead-to-account matching: Maintain and tune RingLead matching rules (e.g., domain, company name, account hierarchy) so leads attach to the correct Salesforce account Match quality: Monitor unmatched and mismatched leads, fix errors, and address root causes Owner assignment: Make sure matched leads inherit the correct account owner and assigned SDR MQL routing: Configure and maintain MQL routing rules in RingLead and Salesforce by territory, segment, and round-robin logic SLA monitoring: Track MQL follow-up speed, and flag stalled or unassigned MQLs to SDR and Sales leadership Territory changes: Partner with RevOps to align on Sales territory change logic, and update matching and routing rules as territories and assignments change Regular syncs: Hold recurring reviews with SDR leadership, Sales, and RevOps on routing accuracy, lead quality, and handoff issues Enablement: Train SDRs and AEs on lead status definitions, the MQL handoff process, and how routing works Account Intelligence & Enrichment (Demandbase & Clay) Co-own the design and maintenance of Demandbase intent and signal monitoring so Sales and Marketing can see which target accounts are in-market Create Clay workflows that fill data gaps and fix records, complementing RingLead deduplication and normalization Reporting Build and maintain Salesforce, Marketo, and Demandbase reports and dashboards for campaign performance, list results, and funnel metrics Pull ad hoc campaign results for Field, Demand Gen, and Events marketers Partner with the Director on data accuracy so analytics and attribution reporting can be trusted Follow reporting governance for AI-generated queries and reports, validating results before they are shared broadly Team Support & Enablement Serve as a supporting point of contact for campaign requests and Marketo/Salesforce questions from the marketing team Document processes, templates, and best practices in team playbooks Contribute to system projects, tool evaluations, and process improvements across the martech stack alongside the Director and Marketing Operatio