Marketing Manager

About Sirona Medical At  Sirona Medical , we’re building software that enables physicians to work as fast as they can think. Each year in the U.S.,  billions of patient images  are captured—and nearly all of them are reviewed and diagnosed by radiologists. These specialists are the central hub of diagnostic medicine:  over 80% of all healthcare data flows through radiology IT systems . Yet despite their pivotal role, radiologists are overburdened by outdated, fragmented software which limits their efficiency and ultimately the quality and efficiency of care that health systems can provide patients. That’s where Sirona comes in. We’re a  San Francisco-based, cloud-native software company  with employees around the world. Our deep understanding of both the  practice and business of radiology  has allowed us to build  RadOS —a unified, AI-powered operating system powering the entire radiology workflows. How Sirona Solves the Problem Sirona is  uniquely positioned to transform the way radiology is practiced . We're delivering the organizational shift that both individual radiologists and entire practices urgently need: A  unified , intuitive, and  platform-agnostic  solution A streamlined workspace that makes  every part of the radiologist’s workflow faster and easier The freedom to  read from anywhere, for anyone By cutting clicks, optimizing diagnostic time, and unlocking efficiencies that extend  far beyond the reading room into all care settings , Sirona empowers radiologists—and in doing so, we help the entire healthcare system move faster, smarter, and with greater impact on patient outcomes. For more information, please visit https://sironamedical.com/join/ . Sirona Marketing Manager Role Summary Sirona is looking for a hands-on, full-stack marketer who becomes the day-to-day engine behind how Sirona shows up in the market and how we turn attention into pipeline. The role spans three concentrations: social media (owning our channels end to end), general content creation (across formats), and paid media (running our Google and LinkedIn programs). Just as important, this is a people-facing role.  This person will be a personable partner who helps plan, promote, and run our webinars and events alongside the Director of Marketing Operations. This includes  showing up in person when needed.  We are an AI-native marketing team. This role will use AI tools every day to create, scale, and measure their work, and is excited to keep learning as the tooling evolves. This will will create on-brand content at a steady cadence, run an active and engaged social presence, produce video and graphics in-house, and manage paid campaigns against a spend-to-pipeline target. We will hire a versatile doer who turns Sirona's story into a consistent, always-on stream of brand and demand. Key Responsibilities: Social channels. Own Sirona's presence end to end — LinkedIn first, plus emerging channels: calendar, publishing, community management, and active engagement with companies, partners, and people in radiology Content creation - Produce social posts, short-form video, graphics, blog/newsletter support, and campaign creative — on-brand and on-voice, across formats and at a steady cadence Webinars & events - Help plan and run Sirona's webinars and events end to end, hand in hand with Jenna — topic and speaker planning, presenter prep, production and platform logistics, live moderation/hosting, and post-event follow-up. Drive attendance through organic and paid promotion, attend events in person, capture content on site, and repurpose it afterward. A personable, on-camera-comfortable presence who's genuinely good with people Paid media - Build, launch, and optimize paid campaigns across Google Ads (search) and LinkedIn (and emerging channels): audience and creative setup, budget pacing, A/B testing, and weekly reporting on spend → MQL → opportunity → pipeline against target Work AI-first - Use AI tools to draft, produce, and scale content, creative, and analysis — and help push how our AI-native marketing team works. We give you the tools; we expect you to run with them and keep leveling up Videography - Shoot and edit video in-house — event capture, customer and product moments, social clips, and thought-leadership pieces. Light editing is expected day to day. May require travel  Brand consistency - Keep every asset aligned to the Sirona design system and voice Key Requirements: 3–5 years in marketing for a B2B brand (health-tech, SaaS, or a comparable regulated/technical space a plus), with hands-on ownership across social, content, and paid AI-fluent — already uses AI tools (e.g. ChatGPT, Claude, generative image/video, AI in the marketing stack) in day-to-day work, or a fast, eager learner who is genuinely excited to work on an AI-native team Personable and people-facing — comfortable on camera, hosting or moderating webinars, and representing Sirona in person at events. Enjoys working closely with a small team Hands-on content creator — writing plus visual/video; a portfolio or live channels that show range Direct experience running paid media in Google Ads and LinkedIn Campaign Manager — building campaigns, managing budget, and reporting on cost-per-lead and downstream conversion (not just vanity metrics) Experience promoting and helping run webinars and events, and comfortable with the logistics of both Proficient shooting and editing video (e.g. Premiere / CapCut / equivalent) and with design tools (e.g. Canva / Adobe) Native fluency in LinkedIn and social best practice; comfortable engaging publicly in Sirona's voice Organized and self-directed — can run a content calendar and a campaign calendar in parallel and juggle multiple deliverables without close supervision Willing and able to travel to events as needed Excellent project management and cross-functional  communication skills Nice to have: Radiology, medical imaging, or h