Marketing CRM Administrator

Why Work at BYU At Brigham Young University (BYU), your work is an opportunity to contribute to a distinctive educational mission rooted in the gospel of Jesus Christ and to make a meaningful difference in the lives of students. As the flagship university of The Church of Jesus Christ of Latter-day Saints, BYU strives to be among the exceptional universities in the world. We are devoted to our faith, our students, and the  University's Mission : "To assist individuals in their quest for perfection and eternal life." We seek staff members who enthusiastically embrace and advance this unique mission. Across the university, staff bring their expertise and talents to work that helps students learn, grow, and thrive. A culture of covenant belonging, weekly devotionals, meaningful opportunities for learning and growth, and a beautiful and historic campus make BYU a distinctive and inspiring place to build a career. Belonging Statement United by our common primary identity as children of God, BYU values and embraces the variety of individual characteristics, life experiences and circumstances, perspectives, talents, and gifts  across  the BYU community. This richness strengthens our shared efforts to create and support an environment of covenant belonging centered in Jesus Christ. Employment Requirements Members of The Church of Jesus Christ of Latter-day Saints are required to hold and be worthy to hold a current temple recommend to be hired and to remain in any position at BYU. In hiring decisions, Brigham Young University lawfully gives strong preference to qualified, faithful members of The Church of Jesus Christ of Latter-day Saints. All employees are required to abide by the university's Honor Code and Dress & Grooming Standards . Successful candidates are expected to support and contribute to the academic and religious missions of the university, which are aligned with the principles and doctrine of The Church of Jesus Christ of Latter-day Saints. Equal Opportunity Brigham Young University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status. **The last day to submit an application for this position is November 15, 2026, by 11:59pm MST. ** Marketing CRM Administrator The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for the Enrollment Services Division, ensuring all communications align with BYU Brand Guidelines, office style standards, and Division marketing architecture. This role owns system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts. What you’ll do in this position: CRM Administration Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity. Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations. Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors. Serve as the subject-matter expert on CRM tools and email and text communication compliance (e.g., CAN-SPAM, A2P), advising on deliverability, performance, spam prevention, training, and effective adoption. Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making. Perform other duties as assigned by the Director of Marketing & Communications. Strategy, Collaboration, and Insights Partner with team members and campus offices to plan and execute integrated marketing and communication strategies. Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement. Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner. Brand Identity Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines. Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials. Training and Professional Development Stay current on higher education issues affecting admissions and post-admissions marketing and communications. Participate in professional development and maintain an up-to-date understanding of communication programs, design tools, data systems, and emerging technologies, including Marketing Cloud, Data Cloud, Adobe Creative Suite, social media platforms, and CRM tools. Citizenship Contribute to the University’s Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies. Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs. Represent Enrollment Services on University committees as assigned. What qualifies you for this role: Required A firm commitment to the mission of BYU. Bachelor's degree in marketing or communications and 2 plus years of experience in CRM management in higher education marketing and outreach; or equivalent combination of experience and education.  Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting. Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio). Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations (e.g., CAN-SPAM and A2P messaging). Ab