Marketing Campaign Manager

Overview The Marketing Campaign Manager owns HR Acuity's marketing funnel end-to-end, moving prospects from initial awareness of employee relations and HR Acuity through to qualified leads handed off to sales. This is a build-and-execute role focused on email, account-based marketing, and the channels that tie them into one cohesive story. The role centers on meaningful database touchpoints, a refined and accelerated ABM approach, and an omnichannel strategy that connects email, ABM, events, and webinars. Success is measured by pipeline growth and the quality of leads passed to sales, not campaign volume alone. What this role is: An owner of the end-to-end marketing funnel , from awareness through qualified leads passed to sales. A hands-on builder of email nurture campaigns , with campaign management and email marketing as the core of the day to day. Someone who has run ABM through a formal, owned process using relevant ABM tools, not ad hoc account targeting. A cross-functional hub working with product marketing, content, events, and sales to tell one cohesive story across channels. Someone comfortable writing and editing marketing content independently , including nurture emails. A fit for someone who has done this work inside a B2B SaaS company and can operate in a fast-paced, hypergrowth environment. What this role isn't: Not a broad, generalist marketing Email and campaign management have to be the center of gravity, not a side responsibility. Not a marketing operations or systems administration role focused only on configuring tools. Not a coordinator-level role focused only on task execution. Not an execution-only ABM You own the strategy, the process and the tools, not just individual plays someone else designed. At HR Acuity®, we empower our team to #BeBold —embracing innovation and new challenges. With the right tools, we help you #WorkSmart er, fostering collaboration so we can all be #BetterTogether . If you're excited about being part our growth story, we’d love to chat!  About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated. Our data-driven approach  to managing workplace issues helps our clients and partners build trusted, inclusive cultures where employees feel safe.  This is an #All-in Zone. We are a fast-growing, innovative company where being #All-in is the norm. From our female founder CEO to every team member, we embrace a fully engaged mindset. We bring our best every day, fueled by passion for our mission and culture—and we expect the same from everyone who joins us.   At the same time, we are deeply committed to fostering an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic selves and thrive. If this sounds like you, keep reading.  Click here to learn more about our values and benefits  The Opportunity Day in the life as the Marketing Campaign Manager Campaign Strategy and Execution: Own the end-to-end development and execution of integrated marketing campaigns. Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs. Translate product positioning and messaging into compelling campaign narratives. Email Marketing Leadership: Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates. Develop segmentation strategies and optimize email performance through A/B testing and analytics. Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR). Performance Management and Optimization: Analyze campaign performance and provide actionable insights to improve pipeline generation and influence. Regularly audit lead scoring and content effectiveness. Partner with RevOps to refine attribution and reporting processes. Cross-Functional Collaboration: Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment. Marketing Technology and Operations: Stay current with marketing tech trends and apply innovations to improve campaign performance. Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong. Contribute to process documentation and improvements. You’ll thrive this role if…. Are comfortable working independently and managing multiple priorities. Enjoy solving complex problems and making data-informed decisions. Can pivot quickly and adapt to a fast-paced, evolving environment. Are proactive in identifying opportunities and driving initiatives forward. Qualifications Experience you bring: Professional Experience: Min 8 years of marketing experience, with ~ 4 years focused on campaign management and email marketing. Proven experience leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns. Industry Knowledge: Experience in B2B SaaS required. HR Tech preferred. Marketing Expertise: Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc. Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audiences. Project Management: Demonstrated ability to plan, prioritize, and thrive in a fast-paced, deadline-driven environment. Proactive management of workloads, ambiguity, and multiple projects simultaneously. Collaboration Skills: Proven ability to collaborate effectively with cross-functional teams. Clear communication and openness to feedback. Analytical Skills: Ability to make data-driven decisions, citing evidence from marketing trends, KPIs an