Managing Director HIT

This is a hybrid role. The office is in Cleveland, Ohio Develop, recommend and implement marketing programs and policies that meet business unit objectives and achieve maximum results. Ensure the program's success through market segmentation, messaging, and positioning. Continually monitor market to determine market size, CMSU's potential market share and the effectiveness of marketing programs and special promotions. Where necessary, adjust terms and conditions of these programs and promotions. Manage the collection and analysis of competitive information, and develop marketing strategies to improve market share. Oversee the development and continuous improvement of sales tools, brochures and videos. Performance management, including but not limited to coaching, development, counseling, and corrective action. Develop department budget and ensure adherence to such. Make decisions on pricing changes and special marketing promotions. Liaison with CINC BUs on new product introduction planning and product roadmaps. Implementation of voice of the customer feedback process to CINC through collaboration with the cross functional team including but not limited to clinical collaborations, applications and service. Lead BU product launches in the US in collaboration with CINC and the global teams as required. Maintain relationship with key luminaries to help drive the BU mind share. Identify and implement best practices within the BU team and guide the BU team for continuous market success and growth. Solicit input from field sales and applications personnel regarding product issues; develop and recommend corrective actions and convey these to CINC engineering. Make sure that tactical and strategic marketing plans are communicated to all levels of the organization through normal managerial routes. Meet with customers frequently to promote CMSU capabilities and provide data driven recommendations for future marketing material development and ongoing business improvement. Identify growth opportunities in current marketing offerings and develop/direct business plans to continuously expand our segment product/service portfolio including negotiations and agreements with CINC companies and third party vendors. Meet with Global business units periodically to assure proper alignment of marketing requirements and development roadmaps focused on USA market requirements. Develop high impact trade show messaging, and assure appropriate show attendance and industry/customer feedback.