Manager, Paid Social

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.  We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land. About the Role:   Digital Marketing is a critical part of every   consumer   journey, but many companies only measure its impact on their digital outcomes. Our approach to paid social optimization at   Ovative   Group  can’t  be found anywhere else. We measure and   optimize   paid social campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.    The  Ovative   Group   Manager, Paid Social position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate   demonstrates   great critical thinking, sophisticated understanding of the digital media landscape, phenomenal client management, and inspiring team leadership. Their role will play a pivotal role in helping   Ovative   continue our journey toward measuring and   optimizing   paid media to the true enterprise impact, not solely ecommerce impacts.    Responsibilities of a Paid Social Manager:   Cross-functional strategy & thought leadership:     Act as a subject matter expert for Paid Social   strategies by continually evolving   Ovative’s   approach to best practices, vetting and partnering with   new technology   companies, managing planning and execution tools, and staying on top of emerging trends.   Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals , with a focus on retailers and omnichannel retail use cases.   Support higher level, cross-functional marketing strategy projects by providing deep media   expertise     Understand and find synergies across digital channels within the client mix in partnership with other team members    Performance media management & execution:     Lead day-to-day management and optimization of client paid social programs including:    Campaign planning,  strategy  and plan documentation    Campaign tactics and segmentation build-out and optimization    Algorithmic bid platform and manual bidding strategy and optimization    Test ideation, planning, and management    Custom analysis,   reporting   and insights    Creative management and trafficking execution    Site and inventory management    Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners    Strategic partner management     Build and   maintain   team   process , QA checklists, and documentation that enable consistent, scalable execution across clients and team members.   Client relationship management:     Lead day-to-day management of client paid social   programs including:       Clearly defining program   objectives , tactics and KPIs    Developing and delivering client communication    Build strategies for clients and lead tactical planning and execution    Effectively manage & grow client relationship and   establish   trust and credibility    Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels   Team leadership and employee development:     Recruit,   train   and manage new   Ovative   team members    Foster a culture of open communication and 360-degree feedback     Inspire your team and direct reports to reach their quarterly, annual, and long-term goals     Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.   Requirements:   5+ years of experience  directly responsible  for enterprise-level Paid Social advertising programs    At least 1+ year of experience managing direct reports     Great communication   and extensive client management experience (internal or external)     Proven   track record   of success driving strong positive results through the paid social channels     Proven mastery of the following:     Performance-based, direct response marketing programs     Execution with platform UIs and ad serving / ad tech    External partner management    Sound conceptual and analytical problem-solving skills     Exceptional attention to detail    Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams .      Preferred: Experience leading paid media programs for large-scale retailers, omnichannel retail brands, or eCommerce businesses, including collaboration   cross   channel   activations     Hands-on experience with   Retail Media Networks   activations including planning, activation, and measurement.   Strong digital agency experience or digital lead on the client-side    Previous   experience in performance marketing, retail, eCommerce, etc.     Bid technology platform experience    Pay Transparency:   At Ovative, we offer a t