Manager, Digital Marketing

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Overview: Universal Pictures Marketing is seeking a Manager, Digital Marketing, to support the development and execution of global digital marketing campaigns for theatrical and franchise film releases. This role will partner with international territories and regional teams to translate global campaign strategies into locally relevant digital initiatives, oversee digital creative and asset delivery, and serve as a key point of contact for territory digital marketing needs. The ideal candidate is a strong communicator and presenter who can translate complex ideas into clear, actionable guidance for global partners. They should be highly organized, detail-oriented, and comfortable managing multiple campaigns, stakeholders, agencies, and deadlines in a fast-paced environment. Key Responsibilities:   Develop and support the markets on how to implement digital marketing plans for assigned films  Supervise digital creative development with the Home Office digital agency on the market’s behalf  Inspire local marketing teams to embrace digital innovation, sharing best practices and ideas on assigned films across territories with the objective of driving opportunities for innovation and excellence in the digital space  Work to create bespoke social media elements for local platforms, including APAC platforms - aligning with senior stakeholders and licensing teams in the US, supporting markets with the development and approval of features (e.g. filters, AR) on local social platforms  Work within the global Digital team on developing and communicating the digital campaign strategy while leading development of creative with roster of creative agencies  Communicate updates on all digital materials available from Home Office to key territories for assigned titles  Work closely with the media, publicity, creative, distribution and creative services teams to ensure the digital strategic direction for each release is successfully implemented to plan  Communicate and work with the International Home Office team during the campaign planning and implementation process, to provide information as required for filmmakers, production companies and other stakeholders  Key department lead and point of contact for major digital initiatives across markets for assigned titles  Drive film strategy from key insights from social listening, and ensure that social insights are informing and shaping our creative campaigns Understand the ever-changing social landscape and how it can strategically and tactically be applied to our campaigns  Help to lead influencer programs, including strategy, content review, market nominations and set visits for select films. Recommend and share best practices across Markets and with International Media team  Key day to day contact for all digital enquiries from territories on assigned titles  Official sites management. Roll out official sites and portal updates, franchise site updates where relevant, linkfire campaigns and theatrical showtimes for 20 markets. Domains, cookie consent platform update management and general troubleshooting in partnership with our agency team  Basic Qualifications:   Minimum 3 years of experience in the entertainment industry specifically digital marketing, production, or post-production  Minimum 1 year of experience working on global or international-only film campaigns  Working knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint Working knowledge of Photoshop  Experience managing digital assets across multiple international territories Must be able to adjust working hours and occasionally work nights or weekends Desired Characteristics:   Bachelor’s degree in marketing or a related field preferred, but not required Strong written and verbal communication skills, with the ability to communicate effectively across all levels of the organization  Familiarity with video post-production workflows and common digital file formats Ability to manage multiple responsibilities and shifting priorities efficiently while meeting deadlines Self-starter who takes initiative with minimal direction, seeks information from appropriate sources, and demonstrates exceptional follow-through Exceptional attention to detail and accuracy Additional Requirements  Hybrid:  This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligi