Manager, Academic Health System Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: Professional All Job Posting Locations: Cincinnati, Ohio, United States of America Job Description: About Surgery Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of MedTech surgery? Ready to join a team that’s reimagining how we heal? Our MedTech Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting. Your unique talents will help patients on their journey to wellness. Learn more at https://jnjmedtech.com We are searching for the best talent for a Manager Academic Health System Marketing, located in Cincinnati, Ohio. Travelling is a requirement for this role and can include up to 40% travel within the calendar year to execute advisory boards, society meetings, customer visits, and site visits Purpose: The Marketing Manager of Academic Health Systems will partner with Key Account Management Directors (KADs), Strategic System Leads (SSLs), the field sales organization (FSO), Professional Education, Specialty and Platform Marketing to create a KOL engagement model for aligned prioritized Academic Health Systems. The Marketing Manager, Academic Health Systems will co-lead clinical and non-clinical KOL advisory groups to derive critical insights to advise strategies to advance Johnson & Johnson MedTech Surgery competitiveness and drive sustained growth in this vital growth segment for the organization. In this role, the Marketing Manager, AHS will build relationships with an extensive network of KOLs and influencers in priority Academic Health Systems. This person will connect with a wide array of cross-functional teammates to identify organizational needs for evidence generation, faculty recruitment, and partnership on new technology development. The Marketing Manager, AHS will then help their cross-function teammates to identify the appropriate KOLs to integrate with the fulfillment of these needs. This person will work very closely with their peer Marketing Manager for AHS, along with the Manager of US Professional Education for AHS, and Senior Manager for AHS to ensure actions are in sync and approach is coordinated and strategically aligned. This person has the responsibility to deliver against specified budgets and timeframes and will ensure applicable company compliance with all relevant country and regional requirements, company regulations, policies, and procedures.. You will be responsible for: Collaborate with Professional Education, members of the FSO, specialty and platform Marketing, and KAM to create an enduring KOL influencer map and devise an actionable KOL engagement model for aligned AHS Collaborate with AHS KOL Engagement peer and Senior Manager of AHS to ensure actions are in sync and approach is coordinated and strategically aligned Partner with Professional Education, KAM, and FSO to build clinical and non-clinical KOL advisory groups from prioritized AHS and conduct routine engagements to extract insights that inform strategies and customized account plans Build, engage, and activate extensive network of KOLs from priority AHS Collaborate with FSO, KAM and other cross-functional partners to create customized account plans for influencers within prioritized AHS to drive JNJ MedTech Surgery competitiveness and deliver sustained growth Collaborate with FSO, KAM, Health Economics and Market Access (HEMA), Global Strategic Marketing (GSM) and other cross-functional partners to deploy valuable resources in priority Academic Health Systems to drive competitive conversions Actively participate in AHS core team to provide real time KOL insights and employ a fail fast mentality to deliver results Manage key agency relationships, including involvement in selection process, building relationships with agency management and agency evaluation process and review Actively participate in business planning as part of the AHS core team Develop and ensure adherence to annual budget Qualifications / Requirements: Travelling is a requirement for this role and can include up to 40% travel within the calendar year to execute advisory boards, society meetings, customer visits, and site visits A minimum of a bachelor’s degree is required. MBA preferred 3 years of relevant business experience in Sales/Marketing is required Experience in customer selling and interaction is required Experience working with the Ethicon product line is highly preferred Experience in Marketing and/or Professional Education is preferred Experience working with a large teaching hospital is highly preferred Experience working with KOLs, residents, and fellows is highly preferred Demonstrated knowledge of brand marketing, digital marketing, and marketin