LN Concerts, Tour Marketing Director
Live Nation Entertainment · California
📍 Beverly Hills, CA, USAvia workdayFirst listed here 2026-08-11
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Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
The Director, Tour Marketing is a critical part of the Tour Marketing team, as a strategic marketing leader and core member of the department partnering with Tour Promoters to develop & execute innovative marketing strategy. This person will provide best-in-class service and foster strong relationships with both our internal teams and external partners. They will act as a strategic partner in developing marketing plans, working internally with cross-functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team.
Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.
WHAT THIS ROLE WILL DO
Develop and execute marketing plans in conjunction with artist & project teams
Manage onsale timelines in partnership with ticketing lead
Cultivate & maintain relationships with external partners to provide excellent client services
Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
Manage marketing budgets to achieve business objectives
Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
Execute national promotions and oversee local promotions, both in support of individual shows and tours
Partner with PR team to develop & execute media events and PR opportunities to support tours
Oversee the planning of digital media campaigns across multiple platforms
Oversee social media campaigns and promotions to drive ticket sales, awareness, and fan engagement
Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
Effectively utilize internal marketing tools & resources, following best practices
Manage one or more employees at the coordinator level within tour marketing department
WHAT THIS PERSON WILL BRING
Minimum 5-7 years marketing experience in live entertainment or industry-related field – international experience a plus
Proven track record of outstanding client relationships
Deep understanding of the live entertainment business
Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
Work well in a team environment
Ability to prioritize and meet deadlines while managing multiple projects
Ability to adapt, communicate, and manage in a fast-paced environment
Strong time management skills, excellent organization skills, and attention to detail
Creativity skills and problem-solving aptitude
Proactive work ethic
Passionate about live experiences
Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions, tapping into key stakeholders.
Strong Microsoft Office Suite, G-Suite skills, Box
Ability to learn and efficiently use project management software/tools – Asana knowledge a plus
Experience with digital asset management systems and workflows
Experience managing marketing budgets & campaign planning
Bachelor’s degree required
Fluency in a secondary language a plus
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH : 401(k) program with company match, stock reimbursement program
FAMILY : New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS : Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical cond
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