Lifecycle Operations Manager

Who We're Looking For - Lifecycle Operations Manager Clearlink is building a centralized Lifecycle Marketing function to power scalable, compliant, performance-driven email programs across our portfolio of brands — including Highspeedinternet, The Penny Hoarder, CableTV and Reviews.org. We're looking for a Lifecycle Operations Manager to own the platforms, data, and programs that make that possible. This role sits at the intersection of product, marketing technology, and analytics. You'll be the hands-on owner of our lifecycle messaging platform (Iterable) and our onsite data capture and identity layer (Digioh), and you'll use that infrastructure to build, test, and scale email programs that grow audience and drive revenue across brands. You'll operate under a business-partner model: you own the channel, the infrastructure, and the best practices, while individual brand teams retain control over audience strategy, messaging, and content. You'll work closely with a Director-level lifecycle strategy lead, brand marketing teams, and our Data/IT organization to keep every program healthy, compliant, and performing. Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required. The Impact You Will Make   What You Own The email product and lifecycle platform. You own our Iterable implementation — configuration, segmentation logic, and automation workflows — and Digioh as our onsite capture and identity layer, and you're accountable for the programs and KPIs they drive across brands. Data quality and deliverability. You own the health of our sending infrastructure and customer data — authentication, inbox placement, list hygiene — across every brand that sits on our shared platform. Testing and optimization. You own the analytics and testing discipline behind our lifecycle programs, turning results into a backlog of what to build, fix, or scale next. Build and scale lifecycle programs Build and maintain lifecycle programs, segmentation logic, and automation workflows in Iterable across acquisition, onboarding, engagement, and retention. Manage subscriber and identity data flows between Digioh, Iterable, and internal systems, ensuring a clean, unified view of the customer across brands. Implement and evolve testing frameworks — A/B and multivariate testing, personalization logic, and send-time optimization — as a standard part of how programs are built, not an afterthought. Grow quality subscribers through capture strategy, placement analysis, and ongoing optimization of subscriber lifetime value. Own the platform and the data layer Own ESP configuration and implementation in Iterable, and the onsite capture/identity layer in Digioh, across all supported brands. Ensure consistent implementation of authentication protocols (SPF, DKIM, DMARC) and keep pace with evolving mailbox provider and sender requirements. Monitor inbox placement, domain/IP reputation, and complaint rates (e.g., via Google Postmaster Tools), and resolve issues before they impact deliverability. Coordinate with IT and Data teams on integrations, tracking, and data warehouse sync so lifecycle data stays reliable and accessible. Manage ESP and vendor relationships, holding partners accountable to cost and performance. Drive growth through analytics Report on campaign, program, and channel performance, translating results into clear recommendations for brand and lifecycle leadership. Identify new growth opportunities based on program data, emerging lifecycle/email trends, and the competitive landscape. Ensure program health metrics — deliverability, engagement, list quality — are visible and trending in the right direction across every brand on the platform. Partner across the business Work under a business-partner model with brand marketing teams: you own the infrastructure and best practices, they own audience strategy, messaging, and content. Partner with the Director-level lifecycle strategy lead to keep execution aligned with cross-brand governance, compliance, and best practices. Support brand teams in adopting shared lifecycle infrastructure, making their day-to-day experience with the platform a measure of your success. How You'll Work Hold platform-wide standards while adapting to the distinct needs of each brand you support. Create order and documentation where a shared, cross-brand system is still being defined. Balance hands-on technical execution with the analytical rigor to know what's actually working. Move quickly on testing and iteration rather than waiting for a fully-formed plan. What You Bring Hands-on experience with Iterable or a comparable enterprise ESP/lifecycle messaging platform — configuration, segmentation, and automation. Experience with Digioh or a comparable onsite data capture / identity tool is strongly preferred. Strong analytics skills: comfort with A/B and multivariate testing, campaign reporting, and turning data into a prioritized roadmap. Working knowledge of email authentication and deliverability (SPF, DKIM, DMARC) and how mailbox provider policies affect inbox placement. 5+ years of experience in email marketing, marketing technology, or product management, ideally supporting multiple brands or business units. Experience managing vendor relationships and holding partners accountable for cost and performance. Excellent communication skills, with the ability to work in a business-partner model — owning infrastructure and standards while brand teams own strategy and content. Bachelor's degree in Marketing, Business, a related field, or equivalent experience. Perks That Set Us Apart 🩺 Healthcare: We off