Lifecycle Marketing Manager

Sprout Social is looking to hire a Lifecycle Marketing Manager to the Customer Marketing team. Why join Sprout's Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong. What you’ll do Develop the strategy for—and create and optimize the execution of—self-service customer lifecycle programs, identifying key milestones, messages and experiences that drive onboarding success, ongoing product adoption and account retention for customers with the fewest high-touch interactions. Assist in building and operating Sprout’s in-app customer lifecycle strategy with cross functional partners, programmatically launching relevant communications to grow product adoption and continually iterating approaches to improve outcomes as the product evolves. Oversee project management for self service email and in-app lifecycle programs, setting clear timelines, deliverables, and resourcing to ensure smooth execution across teams. Lead with AI: Research, experiment, and implement new technology and approaches from the rapidly evolving AI toolset not only to accelerate the work of the Customer Marketing team, but to transform the way the team works and what they deliver to the business and our customers. Analyze program performance and customer engagement, sharing insights with stakeholders, and making data-driven adjustments to optimize performance.  Build strong relationships and collaborate with key stakeholders, including teams in Product, Customer Success, Product Marketing, Product Operations, Brand Creative and Marketing Operations. What you’ll bring We’re looking for a passionate and creative marketer who can develop and launch self-service experiences that earn Sprout customers for life. If you thrive in a collaborative, dynamic environment and have a customer-first mindset, you might be a fit for this role. The minimum qualifications for this role include: 6+ years of relevant experience in Lifecycle Marketing, Customer Education, or Product Marketing roles 3+ years experience in creating or supporting B2B product adoption or customer education programs Proven track record of developing and executing cross-functional projects with customer-facing deliverables from ideation through reporting outcomes and future iteration planning Demonstrable expertise in standalone and evergreen marketing campaigns, specifically delivering product adoption outcomes Preferred qualifications for this role include: Meaningful experience (3-5 years) owning in-app communications or digital adoption strategy A natural collaborator with Product teams: you understand how PMs think, can translate technical roadmap language into adoption strategy, and influence without authority Data-driven and experiment-minded, you set ambitious targets, design tests to validate assumptions, and aren't precious about iterating when data says to Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams Familiarity with social media marketing, social media marketers and the social media marketing tech landscape User-level familiarity with customer experience management and marketing technologies like Salesforce, Customer.io, Pendo, and Gainsight, as well as AI tools such as Claude or Gemini How you’ll grow Within 1 month, you’ll plant your roots, as you: Participate in Sprout’s new hire onboarding program, including an introduction to our product and an overview of the company’s vision, strategy, and values. Collaborate with your manager to set initial priorities and understand the expectations for your role. Get to know your team members and understand how our customer education and lifecycle strategies align with the marketing organization’s goals.  Learn about our marketing strategy, OKRs and personas. Start participating in weekly stand-ups, team meetings and marketing rituals.  Within 3 months, you’ll start hitting your stride as you: Develop an understanding of Sprout’s customers and education channels, recognizing current practices and identifying areas for growth. Shadow cross-functional teams to develop deep understanding of every stage of the Sprout customer journey. Gain familiarity with Sprout’s brand guidelines to create lifecycle programs that feel naturally grown in our ecosystem. Contribute to the creation of in-flight and upcoming self-service customer lifecycle programs, sharing ideas and feedback. Report on lifecycle programs and review historical data. Build relationships with key teams including Product, Customer Success, Product Marketing, Product Operations, Brand Creative and Marketing Operations. Within 6 months, you’ll be making a clear impact as you: Lead the execution of new self-service lifecycle programs, working closely with Product, Customer Success, Product Operations, and other teams. Present program reporting and insight to stakeholders, including suggestions for improving lifecycle education efforts. Identify areas for improving program ideation and planning, and provide constructive feedback to improve team collaboration. Within 12 months, you’ll have established yourself in