Lead, CenterWell Onboarding Marketing

Become a part of our caring community   The CRM Marketing Lead (Pod Lead) for Conditions Management Marketing serves as the operational leader of an assigned marketing pod, translating journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP). Working closely with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional stakeholders, this role drives pod execution, prioritization, and delivery while fostering a culture of accountability, collaboration, and continuous improvement. The CRM Marketing Lead (Pod Lead) for Conditions Management Marketing serves as the operational leader of an assigned marketing pod, translating journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP). Working closely with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional stakeholders, this role drives pod execution, prioritization, and delivery while fostering a culture of accountability, collaboration, and continuous improvement. As Humana continues evolving from campaign-based marketing to orchestrated, personalized member journeys, the Pod Lead plays a critical role in shaping how strategy becomes execution. Success in this role is measured by the pod's ability to deliver against priorities with speed, quality, and predictability while maximizing platform capabilities, accelerating time-to-market, and contributing to improved member and business outcomes. The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action. The Pod Lead is responsible for leading the day-to-day operations of the marketing pod, ensuring priorities are clear, work is effectively planned, and stakeholder commitments are delivered with consistency and quality. This highly visible role serves as the connector across strategy, analytics, business stakeholders, channel partners, and execution teams to ensure member journeys move efficiently from concept to launch.  Working in close partnership with the Communications Strategy Lead, the Pod Lead translates journey strategy into actionable plans and oversees execution within the Adobe Experience Platform. This role owns pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication while continuously identifying opportunities to improve team effectiveness, delivery predictability, and speed-to-market.  Success in this role is defined by the ability to build a high-performing, accountable pod culture; remove barriers to execution; maximize platform capabilities; and drive reliable delivery that contributes to shared business outcomes. This is an opportunity to help shape the future of Humana's marketing pod operating model by leading a high-impact team focused on delivering better member experiences, faster execution, and measurable business results.  Use your skills to make an impact    Required Qualifications Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience. 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines. 2+ years of experience leading agile teams, pods, or cross-functional initiatives. Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities. Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation. Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment. Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment. Strong facilitation, communication, organization, and problem-solving skills. Ability to influence without direct authority and build accountability across diverse teams. Preferred Qualifications Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries. Experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms. Additional Information   This position operates on Eastern Standard Time hours.  This position may require up to 10% travel.  Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.   Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.   Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40