Institutional Marketing Strategy Director

Job Description: Pacific Life is investing in bright, agile, and diverse new talent to contribute to our mission of innovating our business and creating a superior customer experience. We're actively seeking a talented Institutional Marketing Strategy Director to join our Institutional Retirement Solutions Group (IRSG). This role can be based in Newport Beach, CA, Omaha, NE, or another approved Pacific Life office location. As Institutional Marketing Strategy Director, you will serve as a strategic marketing partner to IRSG leadership, helping translate business strategy, market dynamics, customer needs, and competitive intelligence into clear marketing priorities and differentiated market strategies. The role spans Pacific Life's institutional retirement businesses, including Pension Risk Transfer (PRT), Defined Contribution Lifetime Income (DCLI), Stable Value, and emerging retirement solutions. You will help leadership determine where Pacific Life should focus, how the organization should position itself, which audiences and opportunities matter most, and how marketing can influence growth. You will bring together market intelligence, customer and audience insights, competitive understanding, positioning, messaging, thought leadership, and go-to-market strategy to help IRSG build preference and strengthen its position in the marketplace. This is a highly visible leadership role at the intersection of business strategy, market intelligence, marketing strategy, and growth . The ideal candidate is equally comfortable analyzing a market, challenging a business assumption, shaping a narrative, and translating strategy into action. How You'll Help Move Us Forward: Lead and Evolve Institutional Marketing Strategy Own, activate and evolve the established IRSG marketing strategy, ensuring it remains aligned with business priorities, market opportunities, customer needs, and the maturity of each business. Partner with senior business and functional leaders to identify the markets, audiences, opportunities, and priorities where marketing can have the greatest impact. Translate business strategies and established marketing priorities into actionable audience strategies, positioning, messaging, content, and go-to-market recommendations. Evolve strategic direction along with business goals and strategies for the Institutional content roadmap, ensuring priority themes, audiences, and timing are informed by business objectives, market and customer insights, and go-to-market needs, while partnering with the broader marketing team on development and execution. Develop business-specific marketing approaches that recognize the distinct needs and market positions of Pension Risk Transfer (PRT), Defined Contribution Lifetime Income (DCLI), Stable Value, and emerging institutional businesses while maintaining alignment with the established IRSG narrative and strategy. Monitor market, business, and competitive developments and recommend strategic adjustments as priorities and opportunities evolve. Lead ongoing marketing planning and prioritization, establishing clear trade-offs and aligning marketing resources, investments, and activity to the highest-value business priorities and measurable growth objectives. Drive Market Intelligence and Competitive Insights Serve as a strategic consumer of market, customer, and competitive intelligence, bringing relevant insights into IRSG marketing and business discussions. Partner with internal strategy, analytics, research, product, distribution, and other teams to identify and leverage available market and customer insights. Monitor key industry, competitor, regulatory, and market developments and assess their implications for IRSG marketing priorities and business objectives. Identify gaps in market or customer understanding and help define the research or analysis needed to inform strategic decisions. Translate complex market and competitive information into clear, actionable insights and recommendations for business and marketing leaders. Bring an external perspective to marketing strategy, helping identify emerging opportunities, shifts in audience needs, and potential areas of differentiation. Steward Positioning, Messaging, and Market Narrative Serve as a steward of IRSG's established positioning, value proposition, and overarching narrative, ensuring they are consistently and effectively applied across marketing initiatives. Translate established positioning and value propositions into audience-specific messaging and marketing strategies for PRT, DCLI, Stable Value, and emerging institutional businesses. Partner with business and product leaders to apply the established positioning to priority initiatives, launches, campaigns, and market opportunities. Identify opportunities where changing market dynamics, customer needs, or competitive activity may warrant refinement or evolution of existing positioning and messaging. Ensure consistency and differentiation across institutional marketing efforts while allowing messaging to reflect the distinct needs and maturity of each business. Partner with other marketing teams to bring the established positioning and narrative to life across channels and experiences. Guide Institutional Thought Leadership Provide strategic direction for institutional thought leadership priorities, ensuring they align with the established IRSG marketing strategy, narrative, positioning, and business objectives. Partner with business leaders and subject matter experts to identify priority topics and opportunities where thought leadership can support market engagement and business goals. Translate business priorities and market developments into recommendations for thought leadership themes, audiences, channels, and timing. Partner with operations, digital and other marketing resources to ensure thought leadership initiatives are strategically focused and effectively executed. Advise