Head of Partnerships
Coast ยท New York
๐ New York, NY๐ฐ $190,000 โ $250,000via greenhousePosted 2026-09-03
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What is Coast
Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.
About the Role
More and more of our best customers find us inside someone else's software. You'll own the function that makes that possible: Coast's Embedded and Channel Partnerships, one of the company's most important growth levers.
Coast is embedded natively in Samsara (NYSE: IOT). A fleet can sign up for Coast, set spend policies, and have transactions checked against live telematics data without leaving the Samsara platform. Samsara has called it their deepest fuel card integration yet , and it now sits at the center of the Fuel Command Center they launched in August. In July we shipped something similar with Fleetio, where fleet managers apply for and manage Coast cards inside Fleetio and every fuel and maintenance transaction posts automatically against the right vehicle. Underneath those two we have referral partners, resellers, and fleet management companies producing real volume, plus a pipeline of platform deals we haven't signed yet.
Customers who reach us this way close faster, cost far less to acquire, and tend to run bigger fleets.
We have the foundation of a channel that's poised to grow. Building one is the job: a second engine of growth alongside direct sales, reaching installed bases we could never call on ourselves.
You'll own it. That means sourcing and negotiating the next round of platform-scale distribution deals, activating the partnerships we already have so partner reps actually sell, and building a repeatable channel sales motion together with our Sales leadership. You'll lead a small team and continue to define the strategy and the playbook as we scale.
You'll report to Daniel Simon, our Founder and CEO.
What You'll Do
Own the channel as a business
Own partner-sourced growth: pipeline, activated vehicles, revenue, and the CAC and payback numbers that determine whether the channel is worth running.
Decide which categories of partner deserve our investment, across telematics and fleet management platforms, vertical and field service software, fleet management companies, resellers, associations and referral networks.
Own the commercial model: revenue share, referral fees, minimum commitments, incentive structures, and the analysis that tells us what a partnership is worth before we sign it.
Work out how Coast should be priced and packaged when it's sold inside someone else's product.
Strategize, source and close deals
Own the full lifecycle of our partnerships: identifying and originating opportunities, and leading each one from the first conversation through to a signed agreement.
Build relationships and presentations at the executive level.
Partner closely with legal and finance to negotiate the terms that determine a deal's real value: exclusivity, term and termination, data rights, co-branding, service levels, and the marketing and sales commitments that decide whether a deal produces anything.
Collaborate with Product and Engineering to define what the integration should be.
Build the launch plan for new and expanded partnerships
Build the launch plan: enablement, training, incentive design, co-marketing, in-product placement, and joint pipeline reviews. Signing is the easy part.
Get partner sales teams fluent in Coast through on-site trainings, ride-alongs, SKO presence and field time, so their reps think of us in a live deal.
Design the incentives that make selling Coast worth a partner rep's time, and test them before scaling them.
Own the in-product activation funnel with Product and Marketing: how a partner's customer discovers Coast, applies, and starts spending.
Put governance in place that holds up. Executive sponsors on both sides, a QBR cadence, shared KPIs, and an escalation path people use.
Build the channel sales motion with Sales
Work with Sales leadership on how partner-sourced demand gets routed, worked and compensated, including how Coast AEs and partner reps co-sell without colliding.
Build the plumbing with RevOps and Marketing: attribution, deal registration, referral submission, forecasting and reporting we can run the business on.
Write down what works. Onboarding, enablement, co-sell, co-marketing, QBRs, tiering, and a clear process for fixing or ending the partnerships that don't produce.
Lead and grow the internal partnerships team
Hire, develop and lead the partnerships organization as the channel scales.
Represent the channel to the executive team and the board, with a point of view and honest numbers.
What Success Looks Like
By 90 days
You've mapped the partner landscape and have a prioritized view of where the next order of magnitude of channel volume comes from.
You know our existing partnerships in depth: the people, the incentives, the integration, the deal terms, and why each one is or isn't producing.
You can run a Coast demo and pitch the partner value proposition to a partner's CRO without help.
One existing partnership is measurably more productive than when you arrived, and you can say exactly what you changed.
By 6 months
Partner-sourced pipeline is growing, with leading indicators we track and trust: active partners, trained partner reps, registered deals, partner-sourced opportunities.
You've signed a significant new distribution partnership, or materially expanded an existing one, on terms you negotiated.
An activation playbook exists and has been run more tha
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