Head of Growth & Demand

About Tekmetric Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better. Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably. Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset.  But we’re not just building shop management software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time. Come build with us. Join the journey. Shape the future of auto repair. Working the Tekmetric Way At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.  We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here. We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders. Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you. At Tekmetric, great work happens anywhere, but great teams are built through intentional connection . We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported. Role & Responsibilities Tekmetric is seeking a Head of Growth and Demand to set the strategic direction for how we grow — across paid media, organic search, AI-driven visibility, our website as a primary conversion driver, and integrated campaigns that reach the right shops across SMB, Mid-Market, and Enterprise segments. You’ll hold full accountability for pipeline outcomes, build the programs that make inbound growth repeatable, and develop the team that sustains it. You’re a builder, not just an operator of an inherited playbook. You know how to stand up an inbound demand engine from scratch, find the channels and campaign strategies that work for a hard-to-reach SMB audience, and scale what’s working — all while holding yourself accountable to the numbers that matter to the business, not marketing vanity metrics. Marketers now have two jobs: marketing to humans, and marketing to machines. This role owns both. If you think in systems, live in the data, plan campaigns with the precision of a strategist and the urgency of an operator, and are ready to own the number — this one’s for you. What You’ll Do Run High-Performance Paid Media Own paid search and paid social strategy, execution, optimization, and reporting Manage our performance marketing agency to ensure top-tier productivity and ROI Oversee multi-million-dollar budgets with precision, balancing volume, quality, and efficiency across segments Run continuous experimentation across targeting, bidding, creative, and landing experiences Ensure paid media strategy is tightly integrated with campaign and acquisition motions across SMB, Mid-Market, and Enterprise SEO & AI-Driven Search Visibility Scale organic growth across traditional search and emerging AI/LLM discovery channels Build a durable, AI-accelerated content engine that captures high-intent demand from shops actively evaluating solutions Execute across SEO fundamentals: technical health, content structure, on-page optimization, and search-friendly UX Continuously evolve strategy based on how buyers search, discover, and evaluate — because the shop owner Googling “best auto repair software” and the LLM generating a vendor recommendation are now equally important audience Website & Conversion Performance Own Tekmetric.com as a revenue-driving product built for conversion, clarity, anddiscoverability Improve visitor → lead → SQL conversion rates across all entry points and segments Build and optimize landing pages aligned to campaigns, segments, and the fullcustomer journey Establish a rigorous, always-on testing roadmap across pages, flows, and messaging Partner with Brand, Product Marketing, and Product to ensure unified messaging and positioning across the site Integrated Campaign Planning Own the annual and quarterly campaign calendar — developing coordinated,multi-channel campaign strategies that drive inbound volume across all segments Lead segment-specific campaign planning for SMB, Mid-Market, and Enterprise — tailoring messaging, offers, channel mix, and timing to how each buyer discovers andevaluates solutions Develop campaign briefs that Brand, Content, Product Marketing, and Customer Marketing execute against — ensuring every function is pulling in the same direction Track campaign performance end-to-end from impression to pipeline, with clearattribution back