Growth Marketing Manager – Health Plan

Exemption Status: United States of America (Exempt) $71,614 - $95,784 - $119,953 “Pay scale information is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any selected candidate or employee, which is always dependent on actual experience, education, qualifications, and other factors.  A full review of our comprehensive pay and benefits will be discussed at the offer stage with the selected candidate.” This position is not eligible for Sponsorship. MedImpact Healthcare Systems, Inc. is looking for extraordinary people to join our team! Why join MedImpact? Because our success is dependent on you; innovative professionals with top notch skills who thrive on opportunity, high performance, and teamwork. We look for individuals who want to work on a team that cares about making a difference in the value of healthcare. At MedImpact, we deliver leading edge pharmaceutical and technology related solutions that dramatically improve the value of health care. We provide superior outcomes to those we serve through innovative products, systems, and services that provide transparency and promote choice in decision making. Our vision is to set the standard in providing solutions that optimize satisfaction, service, cost, and quality in the healthcare industry. We are the premier Pharmacy Benefits Management solution! Job Description Summary The Growth Marketing Manager leads the development and execution of growth marketing strategies targeting the health plan segment within the Pharmacy Benefit Manager (PBM) industry. This pivotal role requires a deep understanding of the unique factors influencing pharmacy leaders at managed care organizations as they evaluate and select PBM partners. Essential Duties and Responsibilities include the following. Other duties may be assigned. Build and execute a comprehensive growth marketing plan focused on health plan clients, ensuring alignment with business objectives and market trends.  Develop and manage multi-channel marketing campaigns tailored to different stages of the decision-making funnel, from awareness through retention.  Analyze market insights to inform campaign strategy, messaging, and channel selection, with a focus on the priorities of decision makers.  Produce thought leadership content, including webinars, blogs, white papers, and case studies, to position the organization as a trusted resource for decision-makers.  Collaborate closely with sales, product, and analytics teams to optimize campaign performance and ensure cohesive messaging across all employer-facing touchpoints.  Track, measure, and report on campaign effectiveness, using data-driven insights to refine strategies and demonstrate ROI.  Supervisory Responsibilities          No supervisory responsibilities Education and/or Experience BS/BA and 5+ years’ experience or equivalent combination of education and experience, and 2 years' of SME in respective areas   Computer Skills High proficiency in Outlook, Word, Excel, and PowerPoint; Office 365 Certificates, Licenses, Registrations None required. Other Skills and Abilities Proven track record of campaign development and execution Deep expertise in the pharmacy benefit industry, with a clear understanding of PBM offerings, value propositions, and the competitive landscape.  Demonstrated ability to develop and implement marketing strategies targeting employer decision-makers, especially pharmacy leaders.  Strong analytical skills, including the ability to interpret marketing data and translate insights into actionable plans.  Exceptional written and verbal communication skills, with the ability to tailor messaging for HR and benefits audiences.  Collaborative approach, with experience working cross-functionally in a fast-paced environment.  Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred.   Reasoning Ability Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. undefined Language Skills Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.   Competencies To perform the job successfully, an individual should demonstrate the following competencies: Composure Decision Quality Organizational Agility Problem Solving Customer Focus Drive for Results Peer Relations Time Management Dealing with Ambiguity Learning on the Fly Political Savvy Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is regularly required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Ability to maintain clear near visual acuity at approximately 20 inches or less (i.e., “close vision”) to accurately read fine print, view computer screens, and handle small objects. Requires adequate color vision and depth perception to support safety and precision in detail-oriented tasks. Work Environment The work environment characteristics described here are representative of those an employee encounters while perform