Growth Marketing Manager

Department: 12814 Enterprise Corporate - Growth Marketing Status: Full time Benefits Eligible: Yes Hou rs Per Week: 40 Schedule Details/Additional Information: This role will lead growth marketing strategy and execution for Academics and Advocate Health National Center for Clinical Trials. Fully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY. Due to complex requirements, remote work is NOT permitted for short or long periods in: CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA and working Internationally (this includes working while on vacation). No relocation, No Sponsorship or transfer of visa for this position now or in the future. Pay Range: $51.05 - $76.60 The Growth Marketing Manager develops and executes integrated, data-driven marketing strategies that drive growth for Advocate Health's Academics portfolio and National Center for Clinical Trials. This role partners with cross-functional stakeholders to translate insights into marketing plans, optimize performance across the consumer journey, and deliver measurable business outcomes. The ideal candidate brings expertise in both B2C and B2B marketing, strong analytical skills, and the ability to engage diverse audiences including consumers, physicians, researchers, faculty, and healthcare leaders. Major Responsibilities: Growth Marketing Strategy   Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities   Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey   Define audience strategies using segmentation, personas, and journey insights to deliver relevant,   data - driven   campaigns   Target key audiences by applying a strong understanding   of all media channels, including digital and emerging channels, to deploy   the most effective , data-drive n   marketing   mix   Cross   Functional   Leadership and Collaboration   Lead   cross   functional   teams and agency partners through influence, aligning stakeholders around shared goals    Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners   Operate effectively in a matrixed environment, balancing competing priorities while   maintaining   accountability for results   Performance, Optimization, and Innovation   Define   goals,   objectives ,   KPIs,   and   success metrics to continuously improve campaign effectiveness and ROI   Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement   Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution   Licensure, Registration, and/or Certification Required: None Required. Education Required: Bachelor’s Degree   or relevant   knowledge   in Marketing, Communications or   other   business-related field    Experience Required: 7 + years of experience in marketing   or other business-related field   and management   Knowledge, Skills & Abilities Required: Experience developing marketing strategies for both B2C and B2B audiences. Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders. Strong analytical mindset with proven ability to turn insights into marketing action    Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy    Experience leading work through influence across   cross - functional   teams    Ability to synthesize complex information and communicate clearly to diverse stakeholders    Working knowledge of CRM, performance measurement, and full   funnel marketing strategy    Excellent written and verbal communication skills Preferred Job Requirements Preferred Education: Master’s Degree   preferred   Preferred Experience: 7+   years experience   in Marketing, Communications or   other   business-related field    Preferred Knowledge / Skills / Abilities: Clinical trial experience Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders. Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs. Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes DISCLAIMER All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position.  Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders. Our Commitment to You: Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including: Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training Premium pay such as shift, on call, and more based on a teammate's job Incentive pay for select positions Opportunity for annual increases based on performance Benefits and more Paid Time Off programs Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability Flexible Spending Accounts f