GenAI Marketing Transformation Consulting Manager

Join our team of Strategy & Consulting Global Network Song to help global clients reimagine marketing, sales and service through Generative AI and agentic AI, accelerating growth and enterprise change. Practice: Strategy & Consulting Global Network Song | Areas of Work: GenAI Strategy, Agentic Marketing, AI-led Marketing Transformation, B2B & Account-Based Marketing, Go-to-Market Strategy, Campaign Orchestration, Marketing Operating Models, MarTech & AI Ecosystems | Level: Senior Manager | Location: Manila | Years of Experience: 12+ years Explore an Exciting Career at Accenture Are you passionate about reimagining marketing with Generative AI and agentic workflows? Do you want to design and scale AI-native strategies, operating models, campaigns and customer experiences that deliver measurable growth? Does working in an inclusive, multidisciplinary and collaborative environment spark your interest? Then, this is the right place for you - a community of forward-thinkers, builders, and collaborators transforming marketing through Generative AI! Welcome to a host of exciting global opportunities within Accenture's Strategy & Consulting Global Network Song practice. The Practice - A Brief Sketch The Strategy & Consulting Global Network Song practice works with clients across their marketing, sales and service functions. As part of the team, you will combine business strategy, experience design, data, AI and technology to transform customer-facing operations. Our work helps clients improve growth, productivity and customer experience by redesigning strategies, processes, operating models and technology-enabled capabilities. We are seeking a visionary and strategic Senior Manager to lead our multi-platform GenAI-powered marketing strategy initiatives, driving enterprise-wide transformation for clients through the integration of agentic AI capabilities and future-fit marketing operating models. This role demands deep expertise in MarTech and AI/Gen AI strategy, paired with a passion for shaping the future of intelligent marketing organizations. You will bring together the best of leading agentic suites, cloud technologies, and AI/GenAI capabilities to architect next-gen marketing ecosystems for global enterprises. The GenAI & Agentic Marketing Senior Manager position sits within the Marketing Transformation vertical of Accenture GN Song. The individual will work with global clients across BFSI, healthcare, IT services and consumer/FMCG sectors, combining deep marketing expertise with Generative AI and agentic AI capabilities to shape AI-native marketing strategies, operating models and scalable campaign ecosystems. You will act as a thought leader, trusted advisor, and transformation strategist , working closely with solution architects, Data & AI teams, platform and ecosystem SMEs , and client stakeholders to deliver end-to-end value — from strategy to execution and build strong relationships to foster new business. Key Responsibilities: Lead AI-led marketing transformation: Assess current-state marketing capabilities, identify value pools and define the target-state vision, roadmap, business case, operating model, governance and change agenda. Lead, Coach and build cross functional teams to embed leading AI/GenAI platform capabilities into core ways of working across marketing services. Reimagine end-to-end marketing workflows: Embed GenAI and agentic workflows across value-proposition development, campaign planning, content creation, channel activation, analytics and optimization. Build strong client relationships, influencing decision-making and guiding clients through digital transformation in marketing. Design agentic marketing solutions: Define intelligent agents and agent-to-agent workflows for research, audience insight, campaign design, content, quality checks, personalization, lead management and measurement. Develop offerings and client solutions that align with the broader platform ecosystem, ensuring they meet client needs while integrating AI-powered marketing strategies. Build AI-driven ABM and campaign ecosystems: Create account prioritization, customized research, messaging, campaign programs and orchestration models that improve engagement, conversion and customer experience. Develop industry-specific AI frameworks: Translate regulatory sensitivities, customer and advisor journeys, and domain requirements into practical AI-enabled marketing strategies and operating models. Drive full-funnel orchestration: Connect CRM, marketing automation, data and AI capabilities to create continuous insight-led growth loops, dynamic lead scoring and real-time journey prioritization. Guide clients through the design and implementation of future-fit marketing organization blueprints, enabling them to leverage cutting-edge technology and AI. Shape use-case portfolios and value realization: Prioritize GenAI use cases, quantify revenue, productivity and customer-experience impact, define KPIs, launch pilots and establish pathways to scale. Define responsible AI and governance: Establish human-in-the-loop controls and standards for privacy, security, intellectual property, content quality, bias, risk management and performance monitoring. Advise on the GenAI and MarTech ecosystem: Evaluate platforms, tools, vendors, data readiness and integration options, working closely with technology, data, security and architecture teams. Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs. Lead partner-led go-to-market and solution co-creation: Collaborate with hyperscalers and ecosystem partners to develop joint propositions, integrated GTM plans, reusable assets and sponsored solution opportunities. Drive consultative selling and engagement with clients, identifying opportunities to bring leading Gen AI platform solutions to solve their marketing c