Frontline Marketing Manager

About the team Zillow Group is on a mission to make buying, selling, and renting a home as seamless, burden-free, and delightful an experience as possible for all home seekers. Within that broader ambition, Rentals represents one of our most dynamic opportunities and has grown into Zillow's fastest-growing business line. As macro trends and affordability pressures transform how people find homes, Zillow has streamlined the way renters search, tour, apply, and pay rent. Simultaneously, we provide our valued partners with a complete set of digital tools to help them market their properties, identify prospective tenants, sign a lease, and collect payments - enabling them to operate more successfully in a rapidly changing landscape. A core part of building that experience is our frontline sales teams who support our rental business partners through the process and ensure we have a comprehensive inventory of rental listings for home seekers. You will be joining a forward-thinking group of Marketers dedicated to crafting the next wave of innovative sales enablement resources. As part of the Frontline Marketing team, you will work cross-functionally to deliver dynamic content, integrated communications, training materials, and impactful sales aids to empower our frontline teams for success. About the role The Frontline Marketing Manager is a strategic driver of revenue-generating business initiatives. In this role, you will take ownership of developing and launching high-quality, impactful sales toolkits for our frontline sales teams, built on strong, value-based messaging. You will turn partner results and data into compelling stories, then shape how those stories are put to work: in how sellers are prepared, in how they talk about our value, and in the materials they put in front of partners. This role is critical to driving B2B revenue through our team of sellers. You will make sure they show up in-market as best-in-class: prepared, credible, and clear on our value in every conversation. The work you put behind them is what turns a first conversation into a closed deal. Core Responsibilities Create & Own: Take responsibility for the end-to-end creation of high-caliber enablement deliverables (including sales playbooks, presentation decks, sales emails and more), from research and copywriting through production and launch. Craft data-backed, value-based messaging and narratives that give the Sales team the "right message at the right time" for every partner interaction, and hold every deliverable to a high creative and strategic bar. Bring fresh, out-of-the-box ideas for sales aids, programs, and campaigns, and turn the best ones into plays that sellers use. Tell Partner Stories: Find, shape, and tell the partner stories that make our value real for sellers and prospects. Use interviews, research, and data to build convincing success stories, proof points, and results in a mix of formats, ready for sellers to use in the field or to go direct to market. Apply shared narratives across multiple initiatives, drawing connections between stories so every launch reinforces one value story. Strategize & Activate: Lead the strategy and execution of activating the sales floor on high-value, cross-functional initiatives. Partner with Sales Leadership, Operations, Product, Marketing, and others to drive sales effectiveness strategies and programs that move revenue. Build trusted relationships with senior Sales leaders and secure their buy-in so your work is adopted and sold through. Orchestrate & Optimize: Build comprehensive sales Go-To-Market (GTM) plans and run them as programs with clear goals, so that what you create is adopted by sellers, and act as the cross-functional liaison between the frontline and broader marketing teams. You will be responsible for designing strategic sales communications, as well as bringing analytical rigor to our measurement and intelligence programs to evaluate the impact of those rollouts. Influence through Insights: Conduct research to understand what resonates with B2B buyers in the market and to inform sales messaging and toolkits. Drive the aggregation of Sales team feedback to identify knowledge and skills gaps, spot where messaging and content fall short, and inspire changes. This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $112,800.00 - $180,200.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $107,200.00 - $171,200.00 annually. The base pay range is specific to these locations and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside. Who you are An experienced B2B storyteller and end-to-end content creator who researches, writes, and produces, finding the proof in a partner's results and shaping it into value-based, data-backed narratives and visually compelling sales collateral. A sales mind who knows what resonates in-market, understanding how B2B buyers decide and what sellers need to win, and shaping stories that convince and drive revenue. Analytical with a programmatic mind, thinking in repeatabl