Executive Director Product and Vertical Marketing

Toshiba Global Commerce Solutions is seeking a Product & Vertical Marketing Executive Director to convert product, customer, competitive, and vertical market insights into differentiated go-to-market strategies that improve launch success, seller effectiveness, customer adoption, and measurable revenue growth. This leader serves as the critical bridge between Product Management, Sales, Customer Success, Channel Partners, and Regional Marketing teams to ensure market-driven solutions are effectively positioned, launched, understood, adopted, and activated in the market. The role oversees Product Marketing and Vertical Marketing functions, creating compelling narratives that connect customer needs, industry challenges, solution value, sales motions, and business outcomes while accelerating pipeline growth, customer acquisition, retention, and revenue. The leader will ensure that product launches, portfolio shifts, vertical strategies, messaging changes, competitive positioning, and go-to-market motions are translated into clear field readiness plans, stakeholder communications, enablement journeys, and adoption measurements. This role will lead a team of product and industry marketing professionals responsible for differentiated value propositions, sales enablement, industry thought leadership, customer storytelling, and integrated go-to-market execution across key markets and geographies. QUALIFICATIONS Education or Equivalent Bachelor’s degree in Marketing, Business, Communications, or related field. Equivalent combination of education and experience acceptable. Experience 12+ years of progressive marketing experience. 7+ years leading Product Marketing, Vertical Marketing, Go-to-Market, or related marketing organizations. Proven experience supporting complex B2B technology or enterprise solutions businesses. Demonstrated success launching products, driving revenue growth, leading cross-functional initiatives, and driving adoption of product messaging, launch plans, and go-to-market motions. Areas of Expertise & Special Skills Strong strategic planning, communication, storytelling, stakeholder management, and leadership capabilities. Experience influencing executive stakeholders and driving alignment across product, sales, marketing, customer success, channel, and regional teams. Deep understanding of market segmentation, customer journeys, positioning, messaging, sales enablement, launch planning, vertical sales plays, and field readiness. Preferred Experience in retail technology, hospitality technology, commerce solutions, SaaS, software, payments, or adjacent industries. Global marketing leadership experience. Experience working with channel partners and ecosystem alliances. Background working with analysts, media, and industry influencers. Experience managing adoption of product launches, portfolio changes, vertical sales motions, sales enablement programs, or messaging shifts across distributed teams. RESPONSIBILITIES Vertical Marketing Leadership Define and lead industry marketing strategies for key target verticals including Grocery, Hospitality, Convenience, Fuel, Specialty, and other strategic segments. Build industry-specific value propositions, buyer journeys, content strategies, solution narratives, and sales plays. Partner with sales leadership to identify market opportunities and improve penetration within priority verticals. Develop industry thought leadership programs that elevate brand awareness and market credibility. Monitor market trends, customer needs, competitive activity, and emerging opportunities to shape vertical messaging and priorities. Team & Organizational Leadership Build, lead, mentor, and develop a high-performing team of product and vertical marketing professionals. Foster a culture of innovation, accountability, collaboration, continuous improvement, and disciplined go-to-market execution. Establish goals, metrics, and performance expectations aligned with company objectives, product priorities, and vertical growth plans. Partner with regional marketing leaders to ensure globally consistent execution while supporting local market requirements and readiness needs. Manage departmental budgets, agency relationships, and strategic investments. Customer & Market Intelligence Establish processes for capturing customer, partner, competitive, analyst, sales, and market insights that inform investment priorities and improve market responsiveness. Translate insights into actionable recommendations that influence product positioning, vertical strategies, sales plays, campaigns, and launch readiness to strengthen customer relevance and commercial performance. Lead market segmentation, buyer persona development, industry opportunity assessments, and vertical adoption barrier analysis to improve targeting, market penetration, and demand generation. Lead pre-launch market validation, including buyer feedback, competitive assessment, value proposition testing, sales input, and customer evidence, to reduce launch risk and strengthen product-market fit. Develop frameworks for measuring market awareness, competitive position, customer perception, field readiness, and adoption of product and vertical marketing initiatives to guide continuous improvement and revenue impact. Change Management Own the change management plan for product launches, portfolio updates, vertical market strategies, messaging shifts, competitive positioning changes, and go-to-market initiatives to improve adoption, execution quality, and business impact. Translate product and vertical marketing strategies into clear guidance for sales, channel, customer success, regional marketing, and customer-facing teams so stakeholders understand what is changing, why it matters, how to position it, and what actions are required to drive market adoption. Develop stakeholder maps, field readiness plans, launch communi