EverPro - Web Developer

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 745,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en EverPro,  a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth.  Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.  Position Summary The Web Developer II is an experienced individual contributor responsible for developing, maintaining, and optimizing the marketing websites across EverCommerce's portfolio of SaaS products. Operating with a high degree of autonomy, this role owns end-to-end execution of web projects — from CMS configuration and front-end implementation to performance optimization and QA — while serving as a collaborative partner to the broader Marketing, SEO/AEO/GEO, and Design functions. This role sits within the Marketing organization under the Manager, Web Development. Web Developer II is expected to drive measurable impact on site health, page speed, and conversion infrastructure across a multi-product, multi-domain environment. Qualifications Required 2–5 years of professional web development experience, with a portfolio demonstrating marketing site or SaaS product site work. Proficiency in HTML5, CSS3, and JavaScript (vanilla JS; React & Next.js familiarity a plus). Object-oriented PHP (Laravel a plus). Hands-on CMS experience with at least one major platform (WordPress, Webflow, HubSpot CMS, or equivalent) including custom theme/template development. Working knowledge of responsive design principles and cross-browser testing methodologies. Familiarity with Core Web Vitals measurement, on-page performance optimization techniques, and the unique challenges of optimizing marketing sites where third-party scripts, CMS templates, and campaign launches constantly push against page speed. Experience with Google Tag Manager, GA4, and conversion tracking implementation. Version control proficiency using Git (branching, pull requests, merge workflows). Strong communication skills with the ability to translate technical concepts for non-technical marketing stakeholders. Preferred Experience in a multi-product or multi-brand SaaS marketing environment. Familiarity with technical SEO implementation including schema markup, structured data, and AEO/GEO content formatting. Exposure to A/B testing and conversion rate optimization frameworks. Understanding of marketing funnels, attribution models, and how web, analytics, CRM, and ad platforms connect end-to-end. Knowledge of WCAG accessibility standards. Experience working alongside an external agency or offshore development partner. Familiarity with AWS, Cloudflare, or comparable cloud/CDN infrastructure. Hands-on experience using AI coding assistants (e.g., GitHub, Claude Code) to accelerate development velocity, generate boilerplate, and debug complex front-end issues. Familiarity with AI-native web tooling — including LLM-powered CMS and generative UI prototyping tools. A demonstrated curiosity about integrating these capabilities into a marketing web workflow. Working knowledge of what makes web content LLM-consumable: structured data, schema concise and authoritative prose patterns, and technical configurations that enable AI crawlers to surface site content in AI-generated search responses. Front-End Development & CMS Management Build, update, and maintain marketing landing pages and site sections across multiple product domains using CMS platforms (e.g., WordPress, Webflow, or equivalent). Write clean, semantic HTML5, CSS3, and JavaScript to implement designs with pixel-level accuracy and cross-browser compatibility. Configure and extend CMS themes, templates, custom page builders, and reusable component libraries. Implement and maintain responsive design patterns optimized for mobile, tablet, and desktop breakpoints. Site Performance & Technical Optimization Own Core Web Vitals performance metrics (LCP, INP, CLS) across all product marketing sites, proactively identifying and resolving issues. Implement image optimization, lazy loading, script deferral, CDN configuration, and caching strategies to drive measurable page speed improvements. Execute technical SEO and AEO/GEO site-readiness requirements including schema markup (JSON-LD), meta tags, canonical tags, hreflang, and XML sitemaps. Ensure AI bot crawl accessibility (Googlebot, GPTBot, ClaudeBot, PerplexityBot) by verifying robots.txt configurations, crawl permissions, and LLM-consumability of site content. Monitor site health via platforms such as Google Search Console, Screaming Frog, or similar tools and surface issues to the organic growth team. Conversion Rate Optimization (CRO) Support Implement A/B and multivariate tests using experimentation platforms (e.g., Google Optimize, VWO