Enterprise Director of Digital Marketing

About Us HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable. Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply. Compensation Salary Range: $100,000.00 - $115,000.00 Annually Tipped/Service Charge Eligible? No Discretionary Performance Bonus Eligible? Yes Overview HEI Hotels & Resorts is seeking an experienced, strategic, and results-oriented Enterprise Director of Marketing to lead the marketing strategy and execution for a portfolio of hotels across multiple markets. This individual will take ownership of developing and implementing comprehensive marketing strategies that strengthen hotel positioning, drive revenue growth, and support overall commercial objectives. The role encompasses digital marketing, brand positioning, content development, public relations, partnerships, and targeted initiatives supporting transient, group, business travel, food and beverage, and ancillary revenue streams. Serving as the primary marketing leader for assigned properties, the Enterprise Director will work closely with General Managers, Directors of Sales and Marketing, Revenue Management, ownership groups, and external agency partners to ensure marketing initiatives are aligned with business priorities and deliver measurable results. The ideal candidate is a proactive, commercially minded marketing leader who combines strategic thinking with strong execution, exceptional attention to detail, and the ability to independently manage multiple priorities. Marketing Strategy & Commercial Leadership Develop, own, and execute comprehensive annual marketing plans aligned with each property's business objectives, revenue strategy, and competitive positioning. Identify opportunities to grow market share, increase direct bookings, strengthen brand awareness, and drive incremental revenue. Partner with hotel leadership, Sales, and Revenue Management to develop targeted initiatives supporting transient, group, business travel, meetings, weddings, F&B, and ancillary revenue opportunities. Proactively identify market trends, need periods, and emerging opportunities, translating insights into actionable marketing initiatives. Lead the development of seasonal campaigns, experiential packages, local partnerships, and strategic promotions designed to stimulate demand and enhance hotel positioning. Participate in property commercial meetings, budget planning, ownership presentations, and strategic business reviews. Digital Marketing & Channel Performance Oversee the digital marketing strategy across brand websites, independent websites, paid search, metasearch, paid social, SEO, email marketing, and CRM platforms. Evaluate channel performance and identify opportunities to improve conversion, direct revenue contribution, customer acquisition, and marketing efficiency. Work closely with internal digital specialists and external agencies to ensure campaigns are strategically aligned, effectively executed, and continuously optimized. Lead website content optimization, including landing pages, destination content, promotional offers, and enhancements that improve visibility and conversion. Support evolving search strategies, including organic search, AI-driven discovery, and emerging digital marketing opportunities. Ensure digital initiatives are integrated into the broader commercial strategy rather than operating independently. Brand Positioning, Content & Experiences Develop compelling property-level marketing strategies that differentiate each hotel within its competitive market. Oversee content planning and execution, including photography, videography, creative campaigns, and digital storytelling. Identify opportunities for PR, influencer partnerships, local collaborations, and experiential marketing initiatives. Ensure marketing content accurately represents each property's positioning, amenities, guest experience, and unique selling points. Maintain consistency across brand channels, independent websites, social media, digital advertising, and other guest-facing communications. Collaborate with property teams to develop and promote packages, events, and experiences that support revenue growth and guest engagement. Agency & Project Management Serve as the primary marketing contact for assigned properties, coordinating projects across internal teams, hotel stakeholders, and external partners. Direct agency partners across paid media, creative development, SEO, PR, and other marketing disciplines. Establish clear project objectives, timelines, deliverables, and performance expectations. Maintain accountability for timely execution, quality control, and accuracy across all marketing initiatives. Independently manage competing priorities while ensuring projects move forward without unnecessary delays. Evaluate agency performance and recommend adjustments to improve effectiven