Engineering Manager, eCommerce

Position Summary Three brands. One commerce platform. A frontend in the middle of a rebuild. The Engineering Manager for eCommerce leads the team behind Camping World, Overton's, and The House, all running on Salesforce Commerce Cloud. We're moving those storefronts to a headless frontend on Next.js and Vercel right now, and this person leads the migration from the front of the line, not from behind a dashboard. This is a player-coach role. You'll lead a team of roughly 10 engineers across the US, Mexico, and India, a blend of full-time employees and contractor partners, AND you'll write code alongside them. You'll pick up stories, pair with engineers, review pull requests, and challenge architecture decisions from inside the codebase. We are not looking for someone who only manages people. We're looking for someone who leads by building. You'll sit on the Digital Consumer Products team and partner closely with the Engineering Manager for RV Sales and the Sr. Manager of QA. You'll tie every piece of engineering work to the business value it creates. And you'll help us unleash AI across the entire software development lifecycle, from planning and design through coding, testing, and release. Success looks like a headless storefront shipping in increments without breaking what already works, a distributed team operating as ONE team regardless of timezone or employment type, AI embedded in how the team builds every day, and a platform the business trusts when peak season hits. Key Responsibilities Lead the Team Lead, coach, and grow a distributed team of roughly 10 engineers across the US, Mexico, and India through regular 1:1s, clear expectations, and honest feedback. Build one team out of a blended workforce of roughly 60% full-time employees and 40% contractors. Same standards, same rituals, same quality bar, regardless of badge. Design overlap windows, clean handoffs, and async documentation so work keeps moving across timezones without burning people out on late-night calls. Hire, onboard, and develop engineers, and partner with HR and vendor partners on staffing decisions, including the right mix of full-time and contractor capacity. Set the pace by raising the bar on yourself first. Show up in the work, not just the status meeting. Build Alongside the Team Write production code on a regular basis, including picking up stories inside the sprint alongside your engineers. Pair with engineers, review pull requests, and lead technical design from inside the codebase. Prototype the hardest parts of the headless migration first, so the team inherits a proven pattern instead of a guess. Know the codebase well enough to spot a problem in a pull request before it becomes a problem in production. Own the Headless Migration Lead the migration from our current Salesforce Commerce Cloud storefront to a headless frontend built on Next.js and deployed on Vercel. Sequence the migration in increments, by page type, brand, or capability, so the business keeps selling while the rebuild happens underneath it. Protect SEO rankings, URL structures, site performance, Core Web Vitals, analytics fidelity, and checkout reliability through every cutover. The business can't afford to lose any of them. Partner with Enterprise Architecture on integration patterns between the Next.js frontend, SFCC APIs (SCAPI, OCAPI, SLAS), and third-party services such as search, content, payments, and personalization. Unleash AI Across the SDLC Lead AI adoption across the full software development lifecycle, including requirements, design, coding, code review, testing, documentation, and release. Put AI coding assistants and agents in every engineer's hands with clear guardrails, standards, and review practices. AI multiplies whatever it lands on, so clean code and clear standards come first. Partner with the Sr. Manager of QA on AI-assisted test generation, regression coverage, and quality automation. Measure the impact in cycle time, quality, and throughput, and share what works, and what doesn't, with the broader Digital Consumer Products team. Model it personally. Use the tools every day in your own code so you lead the team into AI instead of mandating it from a distance. Run a Multi-Brand Platform Own engineering delivery for 3 brand storefronts, balancing shared components and code reuse against the brand-specific experiences each business needs. Keep production healthy by owning uptime, performance, and incident response, with extra rigor ahead of peak selling seasons. Establish observability, alerting, and on-call practices so the team finds problems before customers do. Raise the Engineering Bar Own quality through automated testing, CI/CD, code review standards, and release practices built for a team spread across 3 countries. Pay down technical debt on purpose, and make the case for it in business terms leadership can act on. Partner Across Digital Consumer Products Partner closely with the Engineering Manager for RV Sales on shared platform, integration, and customer experience work across our digital channels. Partner with the Sr. Manager of QA on test strategy, release quality, and regression coverage through every phase of the headless migration. Work with digital product, merchandising, marketing, and brand leaders to turn business goals into an engineering roadmap. Tie engineering work to measurable business value, such as conversion, revenue, average order value, site speed, and customer experience, and make the connection visible to the team and to leadership. Translate technical trade-offs into plain language for non-technical stakeholders, and bring business context back to the team. Manage Vendor and Contractor Partners Hold contractor and systems integrator partners to our engineering standards, from SOW scoping through delivery. Build knowledge transfer into how the team works so critical platform knowledge li