E-commerce Product Operations Manager

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company. ABOUT THE POSITION  Our mission at Columbia Sportswear is to unlock the outdoors for everyone. The Ecommerce Product Operations Manager is a key leader within the eCommerce team responsible for evolving how product information is created, managed, and activated to deliver a best-in-class consumer experience. This role partners closely with Product Creation, Technology, and Wholesale teams to influence how product data is structured and delivered—ensuring it is consumer-first, complete, consistent, and optimized for digital commerce. This role acts as a critical bridge between product creation and digital experience, driving alignment on data standards, improving inputs, and enabling product information to better support discovery, engagement, and conversion. You will also own product operations across eCommerce, including product setup and product response, ensuring a seamless experience from launch through post-purchase. This includes acting as the voice of the consumer, identifying friction points, and coordinating cross-functional action to improve conversion and reduce returns. In addition, you will lead the strategy and management of third-party tools and solutions that power product discovery and merchandising—continuously evolving how Columbia surfaces and presents products in the digital ecosystem. This role also includes direct people leadership, ensuring strong execution across onsite experience and product operations. The ideal candidate is both strategic and highly operational, with a strong balance of data thinking, process rigor, and consumer empathy. You are energized by improving systems, influencing partners, and driving measurable improvements in how products are experienced online. HOW YOU’LL MAKE A DIFFERENCE Influence Product Data Strategy & Inputs Partner with Product, Technology, and Wholesale teams to influence how product data is created, structured, and delivered Advocate for a consumer-first approach to product data, ensuring key attributes, content, and details support how consumers shop digitally Define and socialize data standards for completeness, consistency, and usability across digital channels Identify gaps in product data inputs and work cross-functionally to improve upstream processes and outcomes Enable Product Data for Digital Commerce Define how product data should be leveraged to power search, navigation, personalization, and product detail experiences Partner with Digital Journey, Buying/Merchandising, and Analytics teams to ensure product data supports discovery and conversion Identify opportunities to enhance taxonomy, attributes, and product structure to improve performance Connect product data improvements to tangible business outcomes (conversion, add-to-cart, return rate) Unify real-time product performance insights with streamlined bulk enrichment tools to maximize sales and catalog discoverability Product Discovery Innovation & Experience Enhancement Lead strategy for uplifting product discovery experiences through new features, tools, and capabilities like Shopper Agent on PDP Identify and implement solutions that enhance how consumers find, evaluate, and engage with products (e.g., finders, recommendations, compare tools, outfitting/bundling) Continuously evaluate emerging technologies and capabilities that improve product discovery and merchandising Partner with cross-functional teams to test and scale new features that drive incremental engagement and revenue Product Operations Ownership Own end-to-end product operations execution across eCommerce, including: Product setup and QA Product readiness and launch coordination Data validation and accuracy checks Ensure high-quality, timely execution across all product-related workflows Continuously improve processes to increase speed, consistency, and scalability Product Response & Consumer Feedback Loop Own product response strategy, including Ratings & Reviews, Q&A, and return reason insights Act as the voice of the consumer, translating feedback into actionable improvements Partner with Product, Buying/Merchandising, and Operations teams to address root causes of friction (e.g., low conversion, high return rates) Establish clear processes to ensure consumer feedback is captured, analyzed, and acted upon consistently 3rd Party Tools & Platform Management Own strategy, sourcing, onboarding, and management of third-party tools that support product discovery. Evaluate new vendors and solutions that enhance product discovery, personalization, and merchandising Ensure tools are effectively integrated and delivering measurable incremental value Track performance, adoption, and ROI, making recommendations for optimization or change Cross-Functional Leadership & Alignment Act as a connector across Product Creation, Technology, Wholesale, Merchandising, Analytics, and eCommerce teams Align stakeholders on product data priorities, experience improvements, and execution plans Drive clarity and accountability across initiatives that span multiple teams Ensure product data and operations are fully integrated into broader eCommerce strategies Performance & Continuous Improvement Define and monitor KPIs related to product data quality, product performance, conversion, add-to-cart rate, and return rate Partner with Analytics to measure the impact of product data and discovery improvements Identify opportunities to improve product experience through data, content, tools, and process enhancements Champion continuous improvement across product operations and discovery experiences Ways of Working & Process Evoluti