E-Commerce Merchandiser II - Supplements & Apparel

About REP: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.  We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team  works out together, and we regularly invite fitness superstars to join us. We organize fun  challenges  to test our limits - and the  limits of our equipment .  At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.   Our Core Values: Think Like a Customer  - We empathize with our customers; understand the ' why'  behind every decision we make Progress not Perfection  - We don't let perfect get in the way of  good ; we are better today than we were yesterday Positive Attitude  - Be a  glass half-full  kind of person and remember to have fun Teamwork without Ego  - We put the  team  above ourselves; we only win together Take Initiative  - We  drive  momentum; if there is an opportunity to make us better, we want to hear it About This Role:   As the E-Commerce Merchandiser II – Supplements & Apparel you will own the strategy, execution, and performance of REP’s nutrition and apparel online product experiences—Purist® Nutrition (at puristnutrition.com and across REP’s supplement category pages) and REP Apparel (across the apparel category on repfitness.com). You will lead new product introductions (NPI), flavor, color, and SKU expansions, seasonal apparel drops, and complex multi-brand projects—driving timelines, coordinating cross-functional partners, and ensuring every touch point meets brand, regulatory, and performance expectations across both categories.   This role operates at a higher level of ownership, defining merchandising strategy, landing page strategy, and optimization roadmaps that grow nutrition and apparel revenue, repeat purchase rate, sell-through, and brand affinity across DTC and partner channels for both Purist® and REP Apparel. It is also responsible for driving customer adoption of Purist® Subscribe & Save through on-site experience, merchandising, and content, while partnering with the retention team to optimize and own the subscription tool.    Essential Functions: include the following. Other duties may be assigned.     Advanced Content Creation: Elevate the quality and impact of nutrition and apparel product content across puristnutrition.com, the Purist® and REP Apparel categories on repfitness.com, and partner sites—product pages, education and lifestyle content, supplement facts panels, fit guides and size charts, and ingredient and product stories—ensuring alignment with each subbrand’s voice, NSF Certified for Sport® claims for Purist®, and  guidelines for dietary supplements, and apparel content standards (sizing, materials, car e ).     Strategic Collaboration: Strengthen collaboration with cross-functional partners across both—Purist® and Apparel brand and creative teams, product development, supply chain, customer support, and the broader REP marketing team—to drive content, launch, and merchandising strategies that scale each brand.     Subject Matter Expertise: Deepen expertise across both portfolios—the Purist® supplement line (protein, hydration, creatine, pre-workout, protein bars) and the REP Apparel assortment (training, lifestyle, and seasonal collections)—as well as the broader sports nutrition, supplement, and performance apparel categories. Serve as the go-to resource for ingredient and material knowledge, competitive insights, flavor/format and fit/fabric trends, and recommendations that drive product performance and customer satisfaction.     Advanced Data Analysis and Reporting: Utilize advanced analytics tools to analyze and interpret e-commerce data—conversion, AOV, Subscribe & Save adoption and repeat purchase rate for Purist®, sell-through, size curve, and return rate for Apparel, plus LTV and SKU performance overall—and extract actionable insights to inform decision-making and optimize product performance.     Strategic Planning and Execution: Contribute to strategic planning for product launches—Purist® flavor and SKU introductions, Apparel seasonal drops and color/size expansions—seasonal merchandising, Subscribe & Save adoption growth, and integrated marketing campaigns—ensuring alignment with each brand’s business goals and the broader REP organization.     Project Leadership and Website Development:  Lead projects related to puristnutrition.com development and presence on repfitness.com—serving as the Shopify, merchandising, and Subscribe & Save site-experience expert, overseeing implementation of new featur