DTC Ecommerce Ops & Insights Specialist

Job Type Full time PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail ). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our  Urban Wilderness . Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville. Our Company:  PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.  Summary of Position: The DTC Ecommerce Operations & Insights Specialist keeps technical and commercial work moving from intake through completion and turns complex DTC data into clear actions. This person is equal parts hands-on project driver, data analyst, and ecommerce operator. They build workback plans, coordinate owners and dependencies, complete detailed execution and cleanup, analyze GA4, Tableau, and Shopify data, and use approved AI tools such as ChatGPT and Claude to accelerate analysis, synthesis, documentation, and repeatable workflows. This is not an additional management layer and does not attempt to recreate a dedicated data-science function. It is a high-impact individual-contributor role designed to provide the technical project discipline, analytical capability, and hands-on operational follow-through needed to remove bottlenecks and create more capacity for channel owners to focus on strategy. Core Responsibilities 1. Technical Project Management & Hands-On Operations Own assigned technical and digital projects from intake through close, creating clear scope, requirements, workback plans, owners, milestones, dependencies, risks, decisions, and acceptance criteria. Drive working sessions, follow-ups, status reporting, and handoffs so blockers are surfaced early, owners stay accountable, and work reaches a complete resolution. Take on the unglamorous but essential 'elbow grease' work, including data cleanup, tracker maintenance, requirements reconciliation, platform configuration, tagging, testing, QA, documentation, and issue triage. Translate business, marketing, and technical needs into actionable tasks and coordinate delivery across ecommerce, CRM/lifecycle, SEO, Brand, Category, Creative, analytics, technology, and external partners. Build repeatable workflows, project templates, checklists, standard operating procedures, and decision logs that reduce rework and improve delivery consistency. 2. Data Analysis, Tableau & AI-Enabled Insights Build, maintain, and improve trusted Tableau dashboards and reporting views that connect GA4, Shopify, CRM, retention, and other DTC data sources. Analyze digital and commercial performance, including traffic, conversion, average order value, promotions, product and category trends, retention, repeat purchase, lifetime value, onsite behavior, and customer segments. Use approved AI tools such as ChatGPT and Claude to explore data exports, identify patterns or anomalies, assist with formulas and queries, summarize findings, create documentation, and streamline repeatable analytical work. Validate AI-generated outputs and underlying data before use, protect confidential or customer information, document assumptions, and clearly separate verified findings from directional hypotheses. Reconcile inconsistent sources, maintain metric definitions, investigate data-quality issues, and translate findings into concise recommendations and next actions for channel and business owners. 3. DTC Ecommerce & Shopify Operations Work comfortably within Shopify or Shopify Plus and supporting ecommerce platforms to execute approved product, collection, merchandising, promotional, navigation, content, and site-experience updates. Support DTC campaigns from intake through launch by gathering product and offer requirements, preparing briefs and assets, coordinating dependencies, and completing platform production work. Own detailed pre-launch and post-launch QA across products, pricing, promotions, creative, copy, links, tracking, mobile responsiveness, analytics, and the end-to-end customer experience. Understand how Shopify data and ecommerce events flow into GA4, Tableau, CRM, and other reporting systems; partner with technical teams to investigate breaks or discrepancies. Apply a strong understanding of DTC economics and customer behavior when prioritizing work, evaluating results, and recommending improvements. 4. Measurement, Testing & Continuous Improvement Partner with stakeholders to define goals, KPIs, data requirements, measurement plans, and post-launch readouts before work goes live. Improve tracking consistency through disciplined UTM and link taxonomy, tagging requirements, documentation, QA, and dashboard governance. Support structured testing and maintain a prioritized improv