Director Technology - Martech Technology Strategy

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Job Summary The Director, Martech Technology Strategy is a senior client-facing role responsible for shaping and leading Mazda North America Operations’ enterprise Martech roadmap. This role sits within Technology Strategy and connects Mazda’s business goals to the technology, data, platform, governance, and operating model decisions needed to drive measurable growth. This leader owns the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering. They translate strategic needs into clear roadmaps, use cases, requirements, and decisions that cross-functional teams and partners can build, operate, and measure. The role will lead Mazda’s audience, segmentation, and taxonomy governance agenda, including the use of Claravine as the operational system of record for naming, metadata, campaign classification, and audience definitions across the Martech ecosystem. At the Director level, this person is expected to be a trusted advisor to senior Mazda stakeholders, making clear recommendations on what to build, buy, partner for, or defer while connecting technology decisions to business outcomes, marketing effectiveness, and customer experience. This role requires a minimum of four days per week in-office presence, with travel to Mazda and key partner locations as needed. Key Responsibilities Technology strategy and roadmap ownership Own the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering. Translate Mazda’s business priorities and customer experience goals into a sequenced technology strategy, roadmap, and portfolio of fundable use cases. Provide clear recommendations on build, buy, partner, defer, or stop decisions across the Martech ecosystem. Identify risks, dependencies, trade-offs, and decision points early, and frame them for executive stakeholders in clear business language. CDP strategy, segmentation, and audience orchestration Lead strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program. Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations. Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting. Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies. Enterprise taxonomy and governance Lead Mazda’s enterprise taxonomy program, with Claravine serving as the system of record for naming, metadata, campaign classification, and audience definitions. Define governance standards across Claravine, Adobe Experience Platform, Real-Time CDP, AJO, AEM, CJA, Salesforce Marketing Cloud, media platforms, WPP Open, Domo, and reporting tools. Establish naming conventions, metadata standards, decision rights, approval processes, versioning, and change management for taxonomy and audience governance. Ensure taxonomy supports activation, reporting, measurement, personalization, AI classification, and long-term scalability. CRM, personalization, and journey orchestration Set the strategic direction for Mazda’s CRM and personalization roadmap across owned channels and customer journeys. Translate priority moments into use cases with clear owners, dependencies, triggers, suppression rules, success metrics, and platform implications. Connect segmentation strategy to measurable outcomes such as lead quality, conversion, service engagement, loyalty, retention, and sales lift. Cross-agency orchestration and stakeholder leadership Serve as the senior Martech Technology Strategy voice across Mazda Marketing, Digital, IT, Legal, Data Privacy, Analytics, Media, and executive stakeholders. Coordinate work across VML, WPP Media, WPP Choreograph, Shift Digital, Adobe, TransUnion, Salesforce, and other ecosystem partners. Pair with client and delivery leadership to shape roadmap decisions, maintain trust, and drive alignment across teams. Facilitate workshops, roadmap reviews, retrospectives, and executive alignment sessions that turn complex inputs into a clear plan. Measurement, value realization, and business impact Define the measurement framework for CDP, CRM, personalization, media activation, taxonomy, and content orchestration. Partner with analytics and reporting leads to connect platform activity to business outcomes. Build value-realization narratives for executive forums, steering committees, quarterly business reviews, and roadmap funding conversations. Identify opportunities for influenced revenue, expanded scope, reusable assets, partner motion, and broader WPP Enterprise Solutions value creation. Practice leadership and team development Lead and develop Martech Technology Strategy resources supporting Mazda across CDP, CRM, personalization, taxonomy, content pipeline, and orchestration. Set the quality bar for roadmaps, use case maps, operating models, taxonomy frameworks, busin