Director, Revenue Marketing | Univ. of Florida

THE ROLE:       Director, Revenue Marketing LOCATION:      Gainesville, FL ABOUT LEGENDS GLOBAL Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking. At Legends Global, you’ll help shape the future of sports and live entertainment, working on projects that leave a lasting legacy alongside people who play to win. Our core values—Align, Scale, Connect, Team, Win—guide how we show up every day and at every level. We surround our people with experts to learn from, build a culture rooted in collaboration, and recognize real impact. If you’re driven to work on the biggest stages in sports and entertainment and want to be part of the unstoppable team behind the world’s greatest live events, venues, and brands—this is where you belong. About the Role The Director of Revenue Marketing will lead the marketing strategy and execution supporting the commercial success of the stadium renovation, with a focus on driving premium seating sales, engaging existing donors and season ticket holders, and generating new revenue opportunities. This role demands a unique blend of strategic vision and tactical execution—developing sophisticated go-to-market strategies while simultaneously delivering high-impact digital and traditional marketing campaigns that convert prospects into buyers. Working in close partnership with Florida Athletics, Legends Global leadership, and the project sales team, this individual will ensure marketing efforts align with project milestones, sales priorities, revenue goals, and the broader stadium renovation strategy.    About the Project The University of Florida is undertaking a transformational renovation of Ben Hill Griffin Stadium from 2027 through 2030, with Legends Global engaged to lead sales execution tied to premium seating, hospitality experiences, and long-term revenue strategy. This role partners closely with Florida Athletics and internal Legends stakeholders to align project milestones, product strategy, and commercial outcomes in a high-visibility collegiate environment. WHAT YOU’LL DO (KEY RESPONSIBILITIES) Revenue Marketing & Go-To-Market Strategy Develop and execute comprehensive go-to-market strategies for premium seating products, including Founders Suites, Luxury Suites, Loge Boxes, Club Seats, and relevant season ticket offerings Support the stadium renovation marketing calendar and campaign timelines, aligning with product launches, project milestones, and sales priorities Develop integrated lead generation and audience growth strategies to reach qualified prospects and move them toward conversations with the sales tea Partner closely with the Sr. Director of Ticket Sales & Service to align marketing campaigns with sales priorities, ensuring seamless lead handoff and conversion tracking Establish and monitor key performance metrics (CPL, conversion rates, ROI) that measure marketing's direct impact on revenue generation Optimize marketing spend allocation across channels based on performance data, continuously refining tactics to maximize return on investment Digital Marketing & Campaign Execution Lead renovation-specific email campaigns, including audience targeting, list segmentation, messaging, content calendars, and performance analysis Support the project’s digital advertising strategy across paid search, social media, programmatic display, and video platforms to drive education and lead generation Collaborate with cross functional stakeholders to develop audience segmentation insights, tailoring messaging by interest, eligibility, and stage in the sales process Test and optimize project campaign creative, messaging, landing pages, and call to actions to improve engagement and lead conversion Develop content and campaign messaging that make the Ben Hill Griffin Stadium renovation, premium products, and future fan experience feel tangible to prospective buyers Utilize internal marketing technology stack including email platforms, CRM integration, analytics tools, and ticketing system interfaces Donor Relations & Collegiate Athletics Messaging Craft project messaging strategies that honor Florida's rich tradition, multi-generational donor culture, and the unique emotional connection fans have with Gator athletics Develop donor communication programs that recognize giving levels, celebrate loyalty, and create pathways for increased engagement with premium seating and hospitality offerings Lead targeting cultivation campaigns that introduce eligible audiences and new prospects to the renovated stadium’s premium experience Tailor renovation sales messaging for priority audiences, including established donors, season ticket holders, alumni, corporate prospects, and new buyers Partner with Florida Athletics advancement team to ensure marketing initiatives complement broader donor relations and fundraising strategies Develop special event marketing for project-specific prospect events, premium previews, and sales experiences in support of the renovation Traditional Marketing & Brand Integration Support strategy across television, radio, print, outdoor, and other traditional channels to maximize reach and frequency with target audiences Guide and review all project marketing materials for consistency with Florida Athletics’ brand standards and renovation sales narrative Coordinate with venue and hospitality stakeholders to ensure renovation marketing accurately reflects planned