Director, Product Marketing

Agilysys delivers state-of-the-art software and services built exclusively for hospitality, helping organizations go beyond traditional property management (PMS), point-of-sale (POS), and food and beverage inventory and procurement systems. Its best-in-class solutions operate independently or as a unified ecosystem that connects data and workflows across an operation, property or enterprise. Powered by intelligent guest profiles, data-driven capabilities, and embedded artificial intelligence (AI), Agilysys is architected on a unified data model with a single set of APIs that create shared operational memory across all systems, enabling guest-specific insights to be acted on in real time at any touchpoint. Agilysys delivers advantage through pace and integration, transforming hospitality technology from a system of record into a system of action that accelerates innovation and the rapid delivery of new capabilities. Agilysys serves a 100% hospitality customer base, including hotels and resorts, casinos, cruise lines, corporate and campus dining, healthcare, senior living, and entertainment venues worldwide.  www.agilysys.com     *This position is a Full-Time In-Office Role* **Local Candidates Only. Position is not eligible for Visa Sponsorship.** Position Summary The Director, Product Marketing leads global product positioning, go-to-market strategy, sales enablement, and competitive intelligence across the Agilysys product portfolio, including emerging AI-powered solutions. This leader translates complex product and AI capabilities into clear, differentiated, and credible customer value propositions that communicate the value of both individual solutions and the integrated Agilysys ecosystem. The Director leads the Product Marketing team and partners closely with Product, Sales, Demand Generation, Customer Success, and Professional Services to strengthen market differentiation, accelerate commercialization, and drive measurable business results Why This Role Matters  Agilysys serves a global hospitality market with an expanding portfolio of integrated technology and AI-enabled solutions. As the portfolio evolves, Product Marketing plays a critical role in ensuring that customers, prospects, analysts, and sales teams clearly understand how Agilysys solutions solve operational challenges and deliver measurable value. The Director, Product Marketing will shape how Agilysys brings new capabilities to market, communicates the value of its connected ecosystem, and equips Sales to compete and win. This leader will also help establish responsible, scalable ways to use AI within Product Marketing to improve the team’s speed, quality, capacity, and business impact. Key Responsibilities   Portfolio Strategy and Positioning Define differentiated positioning, value propositions, buyer personas, and messaging across the Agilysys product portfolio, hospitality verticals, and integrated ecosystem. Translate customer needs, market trends, and product strategy into clear narratives that guide go-to-market priorities and marketing programs. Partner with Product Management and executive leadership to identify market opportunities and provide insights that inform portfolio and product roadmap decisions. Go-to-Market Strategy and Execution Lead go-to-market strategy for product launches, major releases, strategic initiatives, and AI-powered offerings. Define target buyers, priority use cases, differentiated value, proof points, launch readiness requirements, and cross-functional execution plans. Partner with Demand Generation to develop campaign messaging that supports new-logo acquisition and customer expansion. Translate AI capabilities into practical hospitality outcomes and communicate customer benefits, responsible-use considerations, and evidence-based claims. Sales Enablement and Competitive Intelligence Develop high-impact sales enablement resources, including product and ecosystem presentations, playbooks, competitive battlecards, product battlecards, and objection-handling guidance. Partner with Sales leaders to identify enablement needs and support strategic opportunities and executive-level customer conversations. Lead competitive intelligence efforts to strengthen differentiation, improve go-to-market effectiveness, and educate Sales on how to position Agilysys to win. Customer and Market Insights Gather and synthesize insights from customers, prospects, Sales, partners, industry analysts, and other market sources. Use customer and market insights to refine positioning, strengthen messaging, identify opportunities, and influence business decisions. Establish and monitor meaningful Product Marketing measures, including launch effectiveness, sales adoption of enablement resources, competitive performance, and pipeline influence. Team Leadership and Operational Excellence Lead, coach, and develop Product Marketing talent while establishing clear priorities, accountability, and scalable operating practices. Build collaborative partnerships across Product, Sales, Marketing, Customer Success, and Professional Services. Incorporate responsible AI tools and repeatable workflows into market research, competitive intelligence, messaging, content development, and sales enablement. Improve the Product Marketing team’s speed, capacity, consistency, and overall business impact. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. At least 10 years of experience in product marketing, product management, strategic marketing, or a related discipline. Three to five years of direct people leadership experience. Demonstrated success positioning complex B2B technology portfolios across multiple markets or verticals. Proven experience leading cross-functional go-to-market initiatives for product launches, major releases, or strategic offerings. Experience using generative AI tools to improve marketi