Director, Product Communications

At Insmed, every moment and every patient counts — and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you’ll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person’s contributions to meaningful progress. That commitment has earned us recognition as Science magazine’s No. 1 Top Employer for five consecutive years, certification as a Great Place to Work® in the U.S., and a place on The Sunday Times Best Places to Work list in the UK. For patients, for each other, and for the future of science, we’re in. Are you? About the Role: We are seeking a strategic and passionate Director, Product Communications to be responsible for communications for a leading product of Insmed's and lead the company's Patient Voices Program, with a primary focus on preparing for and executing a significant new indication launch for the brand. The Director will sit on the brand Extended Global Program Team and partner closely with Global Program Head, commercial, clinical development, patient advocacy, and medical teams to design and execute communications strategies and plans, including disease state awareness, market prep, data communications, and regulatory milestones. The ideal candidate is a seasoned pharmaceutical communications professional with deep experience in patient storytelling, product launch, data communications, and rare disease – someone who can operate strategically while executing flawlessly in a fast-paced, high-stakes environment. What You'll Do: This role will be pivotal in shaping the narrative for our pipeline innovations and translating complex science into compelling stories that build understanding and momentum across key stakeholders including healthcare professionals, patients, media, and employees. You'll also have these key responsibilities: Communications Leadership: Serve as the strategic communications partner for the brand, delivering sound, trusted communications counsel to the Global Program Team and sub-teams. New Indication Launch Communications: Lead the development and execution of a comprehensive communications strategy to prepare for and launch the potential new indication, including pre-launch market preparation, launch day activation, and post-launch momentum building. Patient Storytelling & Patient Voices Program: Champion and evolve Insmed's Patient Voices Program, serving as the primary communications steward for patient identification and storytelling. Data & Regulatory Milestone Communications: Lead communications planning and execution for clinical milestones – including data readouts, regulatory submissions, and approvals – ensuring clear, credible, and compliant dissemination of results to media and key stakeholders. Disease State Awareness: Drive initiatives that raise disease awareness among patient and HCP communities. Cross-Functional Collaboration: Work seamlessly with Commercial, Medical Affairs, Regulatory, Patient Advocacy, Investor Relations, Corporate Communications, and Corporate Brand/Digital Communications teams to ensure consistent, coordinated messaging across all channels and stakeholders. Executive & Internal Communications: Partner with Corporate Communications and leadership to keep employees informed and inspired around key milestones. Who You Are: You have a minimum of a Bachelor's Degree and 12+ years of progressive experience in brand or product communications You are or you have: Pharmaceutical or biotech industry experience required; rare disease experience is highly preferred. A combination of agency and in-house experience is also highly preferred. Demonstrated expertise in patient storytelling, including experience identifying, developing, and managing patient spokespeople and partnerships. Proven track record in product launch communications , with experience building and executing pre-launch, launch, and post-launch communications plans. Strong data communications experience, including leading communications for clinical data readouts, regulatory milestones, and scientific publications. Disease awareness expertise, with the ability to build compelling campaigns that educate and engage diverse audiences around complex, underrecognized conditions. Deep understanding of pharmaceutical industry regulations and compliance requirements, including FDA promotional guidelines and fair balance requirements. Strong understanding of the healthcare media landscape and experience engaging with trade, scientific, consumer, and industry press. Proven ability to translate complex science into compelling narratives for diverse audiences – from patients and caregivers to physicians and journalists. Strong executive presence, with proven ability to fully integrate and participate in brand and leadership teams. Exceptional writing, storytelling, and presentation skills. Proficiency with AI-powered platforms and analytics tools, with demonstrated ability to integrate new AI technologies into existing workflows while maintaining regulatory compliance. Travel Requirements       This role will require occasional domestic travel of approximately 10% based on business needs. Where You’ll Work   This is a hybrid role based out of our Bridgewater, NJ Headquarters. You’ll work remotely most of the time, with in-person collaboration when it matters most.   #LI-SK1 #LI-SK - Hybrid Pay Range: $177,000.00-242,000.00 Annual Life at Insmed At Insmed, you’ll find a culture as human as our mission—intentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself. Highlights of our U.S. offerings include: Comprehensive medical, dental, and vision coverage and mental health