Director, Paid Social Media

Job Description: At Chewy, taking care of pets and the people who love them through the highs, the lows, and the everyday is what drives us. Grounded in that purpose and focused on our mission to be the most trusted and convenient destination for pet parents and partners everywhere, we work every day to help people feel more confident, supported, and capable in caring for the animals they love—showing up with the products, services, care, and guidance they need, whenever they need it. Bringing that to life takes exceptional leaders. Leadership at Chewy is guided by our Operating Principles, which define how we lead, make decisions, develop talent, serve our customers, and grow our business. We value leaders who think strategically, stay close to the customer, and aren't afraid to roll up their sleeves alongside their teams. They solve complex challenges, build high-performing organizations, and partner closely with senior leaders to shape the future of Chewy. If you're energized by building, leading, and making a meaningful impact, this leadership opportunity may be the right fit for you. Your Opportunity Chewy is seeking a Director, Paid Social Media to lead one of the most visible and strategically important growth areas in our marketing portfolio. This leader will own our paid social strategy across Meta, TikTok, YouTube, Reddit, Pinterest and emerging platforms, helping Chewy create brand awareness, demand, deepen engagement, and acquire high-quality customers in the places where pet parents increasingly search, discover, evaluate, and shop. This is a high-impact opportunity to shape how Chewy shows up across the modern social ecosystem. You will lead a significant paid social investment and build the strategy, operating model, creative testing systems, measurement approach, and team capabilities required to make Chewy one of the most trusted, talked-about, and effective social brands in the pet category and beyond. The ideal candidate is both a strategic growth leader and a deep paid social operator. You understand the distinct role each platform can play across the customer journey, and you know how to match the right creative, audience, bid strategy, and measurement approach to the right business objective. You are fluent in platform-native creative, full-funnel analytics, AI-enabled testing, and the realities of measuring social impact in a noisy attribution environment. This role reports into the Head of Social Media & Editorial within Chewy’s Performance Media organization, with meaningful visibility to VP, C-suite, and cross-functional senior leaders. You will partner closely with Brand, Creative, Influencer, Marketing Science, Finance, Product, Martech, Merchandising, and agency/platform partners to connect platform attention to downstream business outcomes, including high-quality sessions, purchase intent, branded demand, gross adds, CAC, revenue, LTV, and contribution profit. What You’ll Do Lead Chewy’s full-funnel paid social strategy across Meta, TikTok, YouTube, Reddit, Pinterest, and emerging platforms, defining the role of each channel across awareness, consideration, acquisition, retention, and demand creation. Own paid social investment strategy, budget allocation, scaling criteria, efficiency guardrails, and test-and-learn priorities across a significant scaled media portfolio. Build and improve the paid social operating model across campaign architecture, audience strategy, bidding, creative testing, signal quality, reporting, and optimization. Partner with Brand, Media Comms, Creative, Influencer, and agency teams to develop a high-velocity, platform-native creative testing engine across hooks, formats, creators, offers, products, categories, and customer segments. Drive high-quality demand to Chewy by improving the volume, quality, and purchase intent of sessions generated through paid social. Partner with Marketing Science, Finance, Martech, and Product to evolve measurement across platform attribution, incrementality, lift studies, MMM, signal quality, and downstream business contribution. Translate platform and media performance into executive-ready narratives that connect reach, views, engagement, clicks, and site/app behavior to business outcomes such as branded demand, gross adds, CAC, revenue, LTV, and contribution profit. Lead, coach, and develop a high-performing team of digital marketing managers, platform channel leads, and agency partners. What You’ll Need 12+ years of experience in paid social, performance marketing, growth marketing, or digital media, with progressive ownership of large-scale paid media programs. 5+ years of people leadership experience, including hiring, coaching, performance management, and developing strong operators into strategic business leaders. Deep fluency in paid social and video platforms, with the ability to guide channel strategy, challenge platform recommendations, and coach teams on platform-specific best practices. A track record of scaling full-funnel paid social programs that drive measurable outcomes across awareness, consideration, acquisition, retention, customer quality, and long-term value. Hands-on depth in the core mechanics of paid social, including campaign architecture, audience strategy, bidding, optimization, creative testing, signal quality, event tracking, automation, and performance reporting. Demonstrated ability to improve performance through platform-native creative, rapid experimentation, audience insights, and disciplined learning agendas. Experience managing significant media budgets and making investment recommendations tied to revenue, CAC, ROAS, LTV, contribution profit, incrementality, and enterprise priorities. Experience with AI -enabled creative analytics, automated variation testing, modular creative systems, or rapid content experimentation at scale. Comfort making decisions in imperfect attribution environments, using a mix of platfor