Director of Creative Services

Job Title Director of Creative Services Agency Texas A&M University - Corpus Christi Department Institutional Advancement Proposed Minimum Salary Commensurate Job Location Corpus Christi, Texas Job Type Staff Job Description TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs.  As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies. TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities. PURPOSE The Director of Creative Services, reporting to the Assistant Vice President of Marketing and Communications, provides strategic creative leadership and serves as the university’s lead art director and visual storyteller. The Director leads a cross-functional team of creative professionals responsible for graphic design, photography, videography, and social media, establishing the creative vision and standards that define and strengthen the Islander brand. In collaboration with Marketing, Communications, Web Services, and campus partners, the Director translates institutional priorities and marketing strategies into compelling creative content and visual storytelling that increases visibility and engages key audiences.   DESCRIPTION Functional Area 1: Creative Direction & Visual Brand Leadership Percent Effort: 30% Establish and lead the university's long-term creative vision and visual identity across institutional campaigns, communications, platforms, and initiatives. Serve as the university's lead art director and visual storyteller, defining how the Islander brand comes to life through design, photography, videography, social media, and other visual communications. Develop, maintain, evolve, and enforce university visual brand standards and the university brand and style guide. Lead the development of creative concepts and visual approaches for institutional marketing, student recruitment, advancement, and other university priorities. Ensure creative work consistently reflects and strengthens the university's brand positioning and institutional identity. Provide creative and brand counsel to university leadership and campus partners. Present and articulate creative concepts, recommendations, and brand rationale to university leadership and stakeholders. Monitor creative, design, visual storytelling, social media, and industry trends and identify opportunities to strengthen and evolve the university's creative presence. Functional Area 2: Integrated Creative Content & Production Percent Effort: 25% Provide strategic and artistic direction for graphic design, photography, videography, social media content, publications, advertising creative, and other university-level creative assets. Lead the creative development process from concept and creative brief through production, review, approval, and final delivery. Art direct major institutional campaigns and high-visibility projects, ensuring creative work effectively supports established marketing strategies, audiences, and objectives. Direct the visual development of major institutional and student recruitment publications and materials in collaboration with Marketing, Enrollment Management, and other campus partners. Provide direction for photo and video shoots, campaign concepts, storyboards, visual storytelling, and other multimedia productions. Ensure creative assets are compelling, audience-focused, brand-aligned, accessible, and appropriate for print, digital, social, advertising, and emerging channels. Establish and maintain high standards for creative quality and consistency across university-level work. Partner with Marketing to review creative performance and identify opportunities to optimize campaign creative based on audience response and results. Functional Area 3: Social Media & Digital Storytelling Percent Effort: 15% Provide strategic leadership and creative direction for the university's top-tier social media presence and digital storytelling. Develop content strategies and editorial direction that showcase campus life, academic excellence, research, student success, institutional achievements, and the Islander experience. Identify opportunities to use social media and emerging platforms to increase engagement, strengthen affinity, and expand the university's reach. Establish university-wide social media policies, guidelines, governance, and best practices for decentralized university accounts. Monitor social media performance, audience engagement, content trends, sentiment, and emerging platforms to inform strategy and creative development. Establish key performance indicators and regularly evaluate the effectiveness of university social media and digital content. Collaborate with Communications and university leadership on social listening, emerging issues, and reputational considerations. Functional Area 4: Creative Operations & Resource Management Percent Effort: 15% Oversee creative workflows, production schedules, project assignments, and resources across the creative services team. Establish processes for evaluating and prioritizing creative requests based on institutional priorities, strategic value, audience impact, available resources, and team capacity. Assign pro