Director, Market Development (Nashville)
Aya Healthcare · Tennessee
📍 Nashville, TN💰 $120,000 to $150,000via greenhousePosted 2026-09-24
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The Director, Market Development is responsible for identifying, developing and expanding strategic relationships with healthcare organizations across assigned markets. This leader serves as a trusted advisor to hospital and health system executives, helping them address complex workforce challenges through Aya Healthcare’s comprehensive portfolio of talent, technology and workforce solutions.
The role requires a relationship-driven, consultative professional who can engage senior healthcare leaders, understand organizational priorities and connect those priorities to measurable solutions involving workforce optimization, staffing, recruitment, technology, cost management and patient-care support.
THIS IS A REMOTE POSITION THAT REQUIRES THE EMPLOYEE TO LIVE IN THE NASHVILLE AREA
Who We Are:
We’re a $8+ billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform.
At Aya, we’re obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you’ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.
Responsibilities:
Develop and execute market-development strategies that drive new business, revenue growth and long-term client partnerships
Build trusted relationships with C-suite executives and senior leaders in nursing, human resources, finance, operations, supply chain, workforce management and clinical services
Identify healthcare organizations experiencing challenges related to labor costs, staffing shortages, contingent workforce utilization, recruitment, retention, scheduling or workforce capacity
Present Aya as a strategic workforce partner rather than a traditional staffing vendor
Position and coordinate the appropriate Aya solutions, including:
Managed service provider programs
Nursing and allied health staffing
Locum tenens and physician recruitment
Permanent recruitment solutions
Workforce management technology
Float pool and on-demand staffing solutions
Workforce AI, analytics and predictive planning
International talent and direct-hire programs
Advisory, payrolling and workforce-disruption services
Lead consultative discovery meetings, executive presentations, demonstrations, proposal development and customer negotiations
Partner with Business Development to develop executive-level business cases that demonstrate measurable value, including improved fulfillment, reduced premium labor expense, increased workforce visibility, stronger retention and improved operational efficiency
Monitor healthcare labor-market trends, competitive activity, regional workforce dynamics and emerging client needs
Represent Aya at healthcare conferences, executive forums, industry events and strategic networking opportunities
Promote a culture centered on responsiveness, accountability, collaboration, innovation and genuine care for clients, clinicians and colleagues
Required Qualifications
Bachelor’s degree in business, healthcare administration, marketing, nursing or a related field; equivalent experience may be considered
Seven or more years of progressive experience in healthcare business development, strategic sales, consulting, staffing, workforce solutions or health-system partnerships
Demonstrated success selling complex solutions to hospitals, health systems or other healthcare organizations
Proven ability to establish relationships with senior executives and influence decisions across multiple stakeholder groups
Strong understanding of healthcare operations, labor economics, workforce strategy and the challenges facing providers
Excellent presentation, negotiation, communication and relationship-management skills
Ability to translate complex workforce challenges into clear, compelling business solutions
Willingness to travel regularly within the assigned market and nationally as needed
Preferred Qualifications
Experience with managed service provider programs, vendor management systems, healthcare staffing, workforce technology or permanent recruitment
Existing relationships with hospital and health-system executives
Experience selling enterprise-level solutions across multiple facilities or service lines
Familiarity with healthcare finance, labor productivity, contingent workforce spend and workforce analytics
Master’s degree in healthcare administration, business administration or a related discipline
Success Measures
Success in this role will be measured by:
New client acquisition and revenue growth
Expansion of existing healthcare partnerships
Executive-level relationship development
Qualified pipeline generation and forecast accuracy
Successful positioning of Aya’s broader workforce solutions
Client retention, satisfaction and strategic account growth
Demonstrated financial and operational value delivered to healthcare organizations
Collaboration with internal teams and contribution to Aya’s people-first culture
Core Competencies
Strategic relationship development
Consultative selling
Executiv
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