Director, Integrated Marketing

About REP: REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.  We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team  works out together, and we regularly invite fitness superstars to join us. We organize fun  challenges  to test our limits - and the  limits of our equipment .  At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.   Our Core Values: Think Like a Customer  - We empathize with our customers; understand the ' why'  behind every decision we make Progress not Perfection  - We don't let perfect get in the way of  good ; we are better today than we were yesterday Positive Attitude  - Be a  glass half-full  kind of person and remember to have fun Teamwork without Ego  - We put the  team  above ourselves; we only win together Take Initiative  - We  drive  momentum; if there is an opportunity to make us better, we want to hear it About This Role:   The Director, Integrated Marketing will lead the strategic vision, planning an execution of our content ecosystem across all earned and owned channels. This leader will transform brand priorities, product launches, partnerships, consumer insights and performance data into a cohesive content engine that scales the business.    This role will be a key part of our strategy to become the most influential omni-channel strength brand in the world by serving as the connective hub across the marketing organization. They will do this by ensuring every consumer touchpoint (eComm, commercial, retail, partnerships, social, PR, activations etc) works together to tell a consistent and compelling REP brand experience. They will help shape not only what REP says, but also how the brand comes to life across channels, audiences and experiences.   They will also be an expert with demonstrable experience in activating digital content ecosystems for global consumer brands.  This role will be directly responsible for building and leading our Social Media, Content, PR & Editorial teams to meet these objectives.     Essential Functions: I nclude the following. Other duties may be assigned.     Strategic Leadership:   Own the integrated global content strategy across all owned and earned channels ensuring alignment with annual business objectives and growth targets with both global & regional teams Develop and maintain a cohesive brand narrative that connects REP's equipment, apparel, and nutrition businesses into a unified consumer experience. Lead long-range content planning, including annual campaigns, seasonal moments, product launches, partnerships, athlete activations, and brand initiatives. Build content strategies that support the entire customer journey—from awareness and consideration through conversion, retention, and advocacy. Establish clear content pillars, editorial frameworks, and messaging architectures that create consistency across channels and teams. Ensure all content reflects REP's brand positioning, voice, values, and strategic priorities. Identify emerging trends, cultural moments, platform shifts, and consumer insights to keep REP relevant and differentiated.    Content Development & Editorial Excellence:   Oversee the development of a best-in-class content engine capable of producing high-quality, high-volume content across multiple channels and business units. Lead the creation of educational, inspirational, and conversion-focused content that drives audience growth and customer acquisition. Develop strategies that transform product innovation, training expertise, nutrition science, customer success stories, and athlete partnerships into compelling storytelling. Create editorial frameworks that balance brand-building content with performance-driving content. Drive consistency in messaging and storytelling across social, blog, PR, email, partnerships, video, influencer, and ecommerce experiences. Establish content quality standards, approval processes, and governance frameworks that ensure excellence at scale.   Team Leadership   Lead and develop high-performing teams across Social Media, Content, PR, Communications, and Editorial functions. Establish clear priorities, goals, workflows, and performance expectations for the team. Build organizational capabilities that enable REP to scale content production without sacrificing quality or consistency, leveraging AI where possible, but within brand standards  Build and maintain integrated content calendars that align business priorities, product la