Director, Digital Experience

WHY JOIN US? Build your career with Ezee Fiber, proudly recognized by PCMag as the Best Overall ISP in the U.S. for 2026. At Ezee Fiber, you'll do more than build acareer;, you'll help shape the future of connectivity. Every team member plays a vital role in delivering reliable, high-speed internet and exceptional customer experiences. Whether in the field, in the office, or behind the scenes, you'll be part of a collaborative team that values innovation, professional growth, and making a meaningful impact in the communities we serve. OUR VALUES At Ezee Fiber, our success is built on delivering Speed, Simplicity, and Service in everything we do. Guided by our core values of Integrity, Compassion, Accountability, and Collaboration , we empower our employees to do the right thing, support one another, take ownership of their work, and work together to deliver exceptional experiences for our customers and the communities we serve. JOB SUMMARY Ezee Fiber is looking for a strategic, hands-on Director, Digital Experience to own and advance the digital customer experience across our website, eCommerce platforms, and front-end purchase journeys. This leader will be responsible for the vision, roadmap, performance, and day-to-day health of our digital storefronts across all lines of business, brands, markets, and sales channels. The Director will translate business goals and customer insights into a prioritized digital roadmap that improves conversion, simplifies the customer journey, and enables scalable growth. This role will lead website and buyflow optimization, digital experimentation, platform and vendor strategy, analytics and attribution integrity, and cross-functional initiatives spanning Marketing, BI, IT, Operations, Product, and external technology partners. The ideal candidate combines strategic digital leadership with a willingness to stay close to execution, using data to identify opportunities, set priorities, and drive measurable business outcomes. ESSENTIAL FUNCTIONS Digital Experience Strategy & Leadership Own the digital experience strategy and roadmap across ezeefiber.com, eCommerce/buyflow platforms, and customer- and agent-facing purchase experiences. Establish priorities, success metrics, and optimization plans aligned with company growth, market expansion, customer experience, and revenue goals. Serve as the digital experience subject-matter expert across the organization, providing recommendations on UX, conversion, platform capabilities, and emerging digital opportunities. Lead cross-functional digital initiatives from business case and requirements through launch, measurement, and optimization. Balance long-term platform improvements with rapid responses to business needs, market launches, pricing changes, promotions, and live-site issues. Website & Digital Platform Ownership Own the performance, governance, and continuous improvement of ezeefiber.com, including content architecture, conversion paths, SEO-related technical requirements, localization, accessibility, and site functionality. Lead the website development roadmap and agency relationship, including sprint prioritization, resource planning, delivery expectations, and performance accountability. Oversee new page and market launches, product and pricing updates, legal and PR content, redirects, noindexing, FAQs, blog development, and other business-critical site changes. Own key website tools and integrations, including Spanish-language translation and third-party experiences such as the Ookla Speedtest. Identify opportunities to improve site architecture, content, UX, and conversion based on behavioral data, customer feedback, business performance, and testing. eCommerce & Buyflow Experience Own the front-end buyflow strategy and customer experience across all lines of business, brands, markets, and sales channels, partnering with back-end owners to ensure end-to-end flow integrity. Lead the buyflow vendor relationship, roadmap, prioritization, and accountability for enhancements, defects, integrations, and platform performance. Define and lead major buyflow enhancements, including scheduler improvements, product and pricing changes, channel-specific experiences, confirmation experiences, API integrations, and conversion optimization. Establish strong QA, regression testing, launch-readiness, and post-production validation processes across complex market, brand, channel, and product permutations. Ensure the rapid identification and resolution of live experience issues, including pricing or plan errors, broken functionality, address qualification issues, tracking gaps, and customer journey friction. Maintain clear documentation and governance for market-, brand-, product-, and channel-specific buyflow requirements. Optimization, Experimentation & Conversion Build and own a structured experimentation roadmap across the website and buyflow, prioritizing tests based on customer friction, business impact, and conversion opportunity. Lead A/B and multivariate testing from hypothesis development through implementation, live monitoring, analysis, and executive-ready readouts. Use funnel performance, session behavior, heat mapping, qualitative insights, and conversion data to identify opportunities and recommend action. Translate optimization findings into scalable changes, clearly articulating when to expand, iterate, or pivot. Analytics, Attribution & Performance Own the integrity of digital experience measurement, ensuring website and buyflow tracking supports reliable decision-making and performance reporting. Partner with BI, Performance Marketing, and technology teams on analytics implementation, channel attribution, tracking requirements, media parameters, and reporting accuracy. Monitor and improve channel grouping and conversion attribution in GA4 and related platforms. Define and report on digital experience KPIs such as conversio