Director, CMS Practice Lead, Global Marketing Services
Visa Inc. · San Francisco Bay Area
📍 US - San Francisco, CAvia workdayFirst listed here 2026-09-23
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About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
The Director, CMS Practice Lead, Global Marketing Services is responsible for driving the growth and development of the Commercial and Money Movement Solutions practice within Marketing Services globally.
This individual will establish and maintain relationships across Visa Commercial Solutions, Visa Direct and Visa Government Solutions product, sales and marketing organizations, connecting global priorities with regional opportunities and capabilities. The role will support regional Marketing Services teams in achieving CMS revenue goals by helping identify whitespace opportunities, commercialize relevant solutions and equip teams with the materials, training and insights required to take those solutions to market.
The role requires a commercially minded, highly collaborative leader who can navigate a complex global organization, translate data and product capabilities into actionable growth strategies, and build alignment across global and regional stakeholders.
CMS Practice Strategy and Growth:
Lead the global strategy and operating agenda for the Marketing Services CMS practice across Visa Commercial Solutions, Visa Direct and Visa Government Solutions
Partner with regional Marketing Services teams to support delivery against annual CMS revenue and pipeline goals
Translate CMS product priorities, regional client needs and Marketing Services capabilities into a clear global growth plan
Contribute to annual operating planning, revenue forecasting and pipeline reporting to monitor the health of the CMS business and identify areas requiring additional focus
Identify client-level whitespace, lead-generation opportunities and priority markets using CMS sales, client and funding data
Establish clear priorities and operating cadences across global and regional CMS stakeholders
Solution Commercialization and Sales Enablement:
Partner with CMS product, sales and marketing teams to develop and commercialize scalable Marketing Services solutions across Visa Commercial Solutions, Visa Direct and Visa Government Solutions
Assess the maturity and market readiness of proposed solutions and prioritize opportunities based on client demand, revenue potential and regional applicability
Create and maintain sales plays, playbooks, case studies and other materials that clearly articulate the client need, Marketing Services solution, proof points, funding approach and seller call to action
Adapt global propositions and enablement materials to reflect regional market dynamics, client needs and existing capabilities
Develop repeatable commercialization approaches that can be applied across CMS products, segments and markets
Coordinate the rollout of new and existing CMS solutions through internal training, communications and relevant seller and Client Marketer forums
Pipeline, Data and Performance:
Work with regional teams, Finance and Analytics partners to consolidate and monitor CMS revenue and pipeline performance
Use client, project, pipeline and funding data to identify growth opportunities and inform prioritization
Develop client-level opportunity maps that connect priority prospects with the most relevant CMS solutions and sales plays
Track solution adoption, lead generation and regional engagement to evaluate the effectiveness of commercialization and enablement activities
Maintain clear reporting for senior Marketing Services and CMS stakeholders on business performance, opportunities, risks and required decisions
Global Stakeholder Leadership:
Serve as the primary Global Marketing Services partner for CMS product, sales and marketing stakeholders
Build strong working relationships across Visa Commercial Solutions, Visa Direct, Visa Government Solutions and regional Marketing Services teams
Facilitate regular forums with regional CMS leads to share priorities, surface market needs, coordinate activity and identify opportunities for collaboration
Represent Marketing Services requirements in CMS product and commercialization discussions, while ensuring regional teams have visibility into relevant product priorities and solutions
Clarify roles, ownership and handoffs across global, product and regional teams to support consistent execution
Influence senior stakeholders and build alignment across teams with differing priorities, resources and reporting structures
Team and Budget Management:
Lead, coach and develop direct report(s), establishing clear priorities, expectations and development plans
Manage the global CMS Marketing Services budget and direct funding toward the highest-priority growth, commercialization and enablement initiatives
Oversee external agency or vendor support where required, ensuring work is delivered on time, within budget and to the required standard
Promote a collaborative, accountable and results-oriented working environment across the broader CMS stakeholder network
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications:
10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications:
12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Adv
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