Director, Brand & Advertising Strategy

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now. This position is open is fully remote in the Chicago, IL area or Greater Seattle area with the possibility of transitioning to a hybrid work model. ABOUT SONO BELLO   Sono Bello is the nation’s largest and fastest-growing provider of cosmetic surgery and a recognized  category disruptor in aesthetic surgery . With a national network of  130+ centers , the company has built a scaled operating platform that delivers consistent outcomes while enabling growth and innovation in a historically fragmented market.   We operate at the intersection of  beauty,   confidence,  and  healthcare . It is a category that is deeply personal and unlike almost any other. The patients we serve are making meaningful decisions about their bodies and their lives, and how we communicate with them matters.     People here are  passionate  in a way that is hard to manufacture. Our team members care deeply about patients and about each other, and that shows up in the quality of the work and the strength of the teams. We test, measure, and adjust.  Growth mindset  is not a poster on the wall here. It is how we make decisions and how we develop our people.   We hold ourselves to high standards and  celebrate the wins  along the way.  Courage  is expected. If you see something that is not working, you will need to speak up. If you have a better idea, you bring it. People who do their best work where  bold thinking is welcomed,  and  results  are what count will feel at home here.   ROLE OVERVIEW   The Director, Brand & Advertising Strategy  owns the strategy and briefs behind how Sono Bello communicates with patients and prospective patients across channels.   As Sono Bello evolves from a single-service business into a multi-product portfolio, this role will build the positioning, messaging architecture, and campaign platforms needed to support growth.   This is a strategic advertising leadership role for someone who can translate business priorities, consumer insights, and brand positioning into clear strategies and briefs that lead to effective creative work.   Your role is not to personally design or write the work. You must be able to recognize strong strategy and creative, provide clear and actionable direction, and bring together the right internal and external resources to produce work that is distinctive, persuasive, and effective.   You will partner closely with media, digital, and service-line teams to ensure communications are differentiated, integrated across channels, and connected to business outcomes.   KEY RESPONSIBILITIES   Advertising strategy & campaign management   Develop integrated advertising strategies that flex from brand-building campaigns to conversion-focused executions. Translate business goals, consumer insights, and brand positioning into clear messaging frameworks, including the desired consumer belief, value proposition, and reasons to believe.   Own the brief from insight through final creative. Lead campaign development and execution across TV, video, digital, social, and direct response, ensuring the work is strategically sound, distinctive, and effective. Bring a clear point of view to creative reviews and maintain a high bar.   Agency leadership   Lead external agency partners and hold them accountable to the strategy, brief, budget, and timeline. Manage work ranging from high-profile TV productions with significant budgets and complexity to fast-turn social and content needs.   Provide clear, actionable feedback that strengthens the work. Know whether the issue is the strategy, the idea, or the execution, and direct teams accordingly.   Internal team management   Lead and develop a small internal team managing production, influencer partnerships, and ongoing content needs. Set the standards, prioritize the work, and build a team culture rooted in craft, accountability, and continuous improvement. Invest in your people and help them grow.   Cross-functional collaboration   Partner with service line, media and analytics teams to understand what is working and why. Use performance data and consumer insight to sharpen creative strategy over time. You believe in evidence as much as instinct, and you use both to make better work.   QUALIFICATIONS & EXPERIENCE   10+ years in senior agency account leadership (VP/SVP Client Services, Business Director level or above) or in brand management at a CPG or scaled consumer company   Background in senior agency account leadership or planning, or in brand management at a CPG or scaled consumer company, strongly preferred   Demonstrated success leading major advertising campaigns for a scaled consumer-facing brand   Significant TV and video advertising experience, including strategy, creative development, production, large budgets, agency partners, and complex stakeholder management   Strong understanding of consumer insight, positioning, value propositions, messaging architecture, creative briefs, consumer beliefs, and reasons to believe   Experience developing a messaging strategy that translates across brand-building and response-oriented work.   Ability to lead a mixed portfolio of external agencies and internal resources across creative, social, content, and production   Broad experience across TV, video, digital, social, and direct response channels   Consumer brand, direct-to-consumer, healthcare, or beauty experience strongly preferred; Fortune 500 or scaled national brand experience is a plus   LEADERSHIP ATTRIBUTES