Digital Marketing Specialist

Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at all University of Arkansas institutions will view open positions and apply within Workday by searching for “Find Jobs for Students.” University of Arkansas, Fayetteville students will view open positions and apply within Workday by searching for “Find Student Jobs at UAF.” All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated). If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through “My Draft Applications” located on your Candidate Home page. Closing Date: 11/09/2026 Type of Position: Marketing Workstudy Position: No Job Type: Regular Work Shift: Sponsorship Available: No Institution Name: University of Arkansas, Fayetteville Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations. The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary. Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening. If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied. For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351. Department: Communication & Web Support Department's Website: Summary of Job Duties: The Digital Marketing Specialist provides strategic, coordinated marketing and communications expertise to support graduate student recruitment efforts for the Graduate School and International Education (GSIE). Reporting to the Director of Communications and Marketing, this position serves as the primary marketing partner and consultant to graduate programs and Global Campus, when applicable, promoting programs through multichannel marketing efforts across digital advertising, social media, email, print and emerging platforms, in addition to general promotion of graduate education to various markets. Using market research and UX analytics, SEO and campaign data, the specialist identifies growth opportunities, generates high-quality prospective student leads, strengthens brand awareness and recommends investments and improvements that support graduate enrollment goals. The position will also assist in the creation of marketing content, including videos, marketing copy, and other multimedia as needed. The role combines independent strategic judgment, hands-on technical execution, project management, and cross-functional influence. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others. Qualifications: Minimum Qualifications: Bachelor’s degree in marketing, communications, public relations, or a related field from an accredited institution of higher education At least three years of experience in marketing, communications, or public relations, preferably in higher education  Applicable equivalencies may be considered on the above qualifications. Preferred Qualifications: Master’s degree in marketing, communications, or related field from an accredited institution of higher education At least five of experience in marketing, communications, or public relations, preferably in higher education Experience developing, executing, and measuring comprehensive, multi-channel marketing campaigns  Experience creating multimedia content, including videos, graphic design and digital assets, social media, email campaigns, and other marketing channels Experience with Slate CRM Experience with copywriting for email and marketing purposes Knowledge, Skills & Abilities: Knowledge of marketing trends and best practices Excellent verbal and written communication skills Strong project management and organizational skills Ability to track and understand marketing analytics Ability to work with a variety of stakeholders from different backgrounds and departments Demonstrated experience writing and editing content for digital marketing channels Proficiency with common digital marketing, content management, and reporting platforms Qualification Equivalencies: Applicable equivalencies may be considered on the