Digital Marketing Coordinator, Marketing and Communications in Cockrell School of Engineering

Job Posting Title: Digital Marketing Coordinator, Marketing and Communications in Cockrell School of Engineering ---- Hiring Department: Cockrell School of Engineering ---- Position Open To: All Applicants ---- Weekly Scheduled Hours: 40 ---- FLSA Status: Exempt from FLSA ---- Earliest Start Date: Oct 01, 2026 ---- Position Duration: Expected to Continue ---- Location: UT MAIN CAMPUS ---- Job Details: General Notes As a top-10 engineering school with the No. 1 program in Texas, the Cockrell School of Engineering at The University of Texas at Austin (UT Austin) has been a global leader in technology innovation and engineering education for over a century. With 11 undergraduate and 13 graduate programs, over 20 research centers and a faculty community that boasts one of the highest number of National Academy of Engineering members among U.S. universities, Texas Engineering has launched some of the nation’s most accomplished leaders and pioneered world-changing solutions in virtually every industry, from space exploration to energy to health care. Situated in the heart of Austin — named “America’s Coolest City” by Expedia and “The Best Place to Live in the U.S.” by U.S. News and World Report — the Cockrell School embodies the city’s innovative spirit. Major companies with Austin campuses, such as Dell, National Instruments, Apple, IBM, Samsung, Google and many others, continue to recruit Cockrell School students at a remarkable rate, launching thousands of successful careers and developing Texas Engineers into industry leaders. UT Austin, recognized by Forbes as one of America’s Best Large Employers , provides outstanding employee benefits and total rewards packages that include: Competitive health benefits (employee premiums covered at 100%, family premiums at 50%) Voluntary Vision, Dental, Life, and Disability insurance options Generous paid vacation, sick time, and holidays Teachers Retirement System of Texas, a defined benefit retirement plan, with 8.25% employer matching funds Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b) Flexible spending account options for medical and childcare expenses Robust free training access through LinkedIn Learning plus professional conference opportunities Tuition assistance Expansive employee discount program including athletic tickets Free access to UT Austin's libraries and museums with staff ID card Free rides on all UT Shuttle and Austin CapMetro buses with staff ID card Purpose The Digital Marketing Coordinator is a hands-on role which delivers exceptional audience experiences across web, email and integrated campaigns. The position owns and continuously improves the college’s digital channels, using strong content judgment, UX, analytics and SEO while also working directly in WordPress and Eloqua and troubleshooting front-end issues. It is ideal for someone who is equally comfortable shaping strategy, building experience and using data to make it better. Responsibilities Web Experience, Governance and Continuous Improvement Own and continuously improve the college’s WordPress multisite experience. Create, edit and optimize webpages and landing pages; maintain strong information architecture; and ensure content is audience-focused, current, accessible, responsive and visually effective. Govern web standards across college and sub-unit sites, advising content managers on appropriate structure, page creation and content placement to prevent unnecessary, duplicative or internally focused content. Email Marketing and Digital Campaign Execution Manage and execute the college’s email marketing program, including campaign creation, audience segmentation, templates, QA, testing, scheduling and distribution. Partner with communications, content, social media and design colleagues to create cohesive audience experiences across email, web and other digital campaign channels. Troubleshoot HTML/CSS and other front-end issues as needed. Analytics, Testing and Audience Optimization Monitor and analyze web, email and digital campaign performance using GA4, Search Console, email analytics and related tools. Translate data into actionable recommendations, implement improvements and measure results. Develop testing and optimization efforts that improve engagement, usability, conversion and other defined audience outcomes. SEO, Accessibility and Digital Content Optimization Apply SEO, accessibility, UX and digital content best practices across college digital properties. Optimize content for audience needs and search intent; maintain appropriate page structure, metadata and content standards; and identify and prioritize opportunities to improve underperforming or outdated content. Provide guidance and training to content contributors. Digital Innovation and Technical Implementation Identify and implement opportunities to improve digital experiences through email, WordPress functionality, plugins, integrations and emerging tools. Independently implement appropriate front-end improvements using HTML, CSS and related technologies, and partner with designers and IT developers when more advanced technical support is required. Evaluate new functionality for audience fit, usability, sustainability and strategic value. Perform other duties as assigned. Required Qualifications Bachelor's degree in a related field. Five (5) years of experience in email and website management for marketing and communications. Experience managing and improving websites in a CMS, including landing pages and audience-focused content. Working knowledge of HTML/CSS and ability to troubleshoot basic front-end issues. Experience with email marketing, including segmentation, QA and distribution. Ability to use analytics, SEO, accessibility and UX best practices to improve digital performance. Strong judgment, communication and ability to independently move work from strategy throu