Demand Generation Campaign Manager (Location Flexible)

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM. The Demand Generation Campaign Manager leads the strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth. This role develops multi-channel programs tailored to buyer journeys, manages lead nurturing and scoring, and partners with sales to align on pipeline goals. The manager monitors campaign performance, optimizes results through testing and analytics, manages campaign budget, and works closely with martech tools. Success in this role requires strong strategic acumen, collaboration, communication, and project management skills, along with proven experience generating measurable pipeline impact in a B2B environment. Essential Duties: Campaign Strategy & Execution : Partners closely with Line of Business, Industry, and Channel (Paid, SEO, Web) Marketing teams to align on strategy and goals Design and execute multi-channel demand generation campaigns (email, paid media, SEO, webinars, content syndication, ABM, chat) tailored to buyer personas and aligned with enterprise revenue growth goals Develop marketing messaging and user experiences aligned to specific audiences and buyer journeys Prepare campaign strategy documentation Identify campaign-specific target audiences, including target accounts, or other CRM related lists Build out buyer journeys and messaging to support the campaign strategy(ies) Identify and maximize co-marketing opportunities within campaigns for relevant strategic business alliances (SBAs) Define and be accountable to key marketing metrics (pipeline, leads, etc.) associated with campaigns and the overall program framework Lead Management & Nurturing: Build and manage lead scoring models, nurture workflows, and lifecycle campaigns using marketing automation tools (e.g., Marketo, Dynamics 365) Partner with sales to define ICPs, target account lists, and ensure seamless lead handoff and pipeline acceleration Analytics & Optimization: Monitor campaign performance, conduct A/B testing, and use attribution models to continuously optimize and improve ROI and conversion rates Use data to evaluate campaign effectiveness, with a focus on iteration Monitor specific campaign progress against goals, including lead generation and revenue growth; suggest course corrections and opportunities Project Management: Work within CRM and marketing automation platforms, and stay current with AI-powered tools, intent data platforms, and martech innovations, identifying areas to drive increased and more strategic use of these tools Brief creative, digital and event marketing teams on campaign strategies, ensuring clear understanding of tactical plans and deliverables Monitor and track campaign budget and expenses Keep key marketing and business stakeholders informed of program and campaign performance, as well as contributions needed to support campaign efforts Other Participates in all appropriate marketing learning and development to build skills and capabilities Participates, as appropriate, in cross-firm projects related to marketing and demand generation capability development and enhancements Engages with various members of the Lines of Business and Industry teams to help educate teams related to the Marketing Program Framework Support the Demand Generation Director in driving a consistent approach to campaign planning across the demand generation program framework MINIMUM QUALIFICATIONS: EDUCATION/CERTIFICATIONS Bachelor’s degree required in Marketing, Business, or related field, required TECHNICAL/SOFT SKILLS Strong written and verbal communication skills Proficiency in marketing automation (Marketo, HubSpot), CRM (Dynamics 365, Salesforce), Adobe Analytics, SEM Rush and AEM tools, required Familiarity with predictive analytics and AI-powered marketing tools (preferred) Strong project management, critical thinking and organizational skills  (e.g., Asana, Monday.com), required Strong analytical skills and experience with attribution modeling and campaign reporting, preferred Ability to learn new subject areas quickly EXPERIENCE 3 – 5 years of demand generation campaign planning or digital marketing experience in B2B environment, preferably professional services or consulting industries Proven understanding of marketing, demand generation, and conversion optimization, required Proven track record of driving, measuring and growing qualified leads and pipeline through campaign tactics, required General knowledge of content strategy and digital marketing channel strategy, required Agency or matrixed environment, preferred LEADERSHIP SKILLS Excellent communication and stakeholder management skills Awareness and understanding of various marketing channels Strong sense of ownership and determination to get things done Highly collaborative and able to work within a team to achieve stated goals At RSM, we offer a competitive benefits and compensation package for all our people. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits . We believe flexibility and in-person connection both play an important role in how we work and grow. Most roles at RSM follow a hybrid workstyle, which means team members are aligned to an RSM office and come together in person when it best supports clients, teams, development or relationship-building. Some roles may be virtual or primarily on-site based on role requirements, team priorities and client needs. All