Coordinator of Special Programs (Public Relations Spec I)

Overview The Division of Community and Campus Engagement (C&CE) at Utah State University (USU) Eastern is seeking a highly organized and people-oriented person to serve as a Coordinator of Special Programs in the division. The coordinator moves forward critical special programs and public relations projects in the Division of C&CE. This position oversees various special programs, serves as a leading member of the Eastern PR Task Force, writes media articles, does design work, produces Qualtrics surveys, and plans campus events. Those hired in the Public Relations Specialist series organize, coordinate, and oversee public relations strategies in order to advance the profile and reputation of a program, department, and/or college. Those hired build and maintain positive relations with the public, the press, and electronic media. Responsibilities Supports the university’s goals and objectives by developing, implementing, and delivering publications, press and media communications, special promotions, and general information. Develops and maintains a comprehensive list of press, media, and community communication mediums; writes, produces, and distributes press kits, feature stories, public service announcements, and other items for department, college, or event. Conducts media relations efforts; establishes and maintains contacts with key media personnel; develops and implements press conferences. Researches, writes, edits, and distributes electronic and printed marketing communication materials. Ensures publications match Utah State University’s branding position.  Develops, coordinates, and executes multiple communication plans that support the department’s initiatives and strategies. Develops website content. May assist in the development and implementation of special events and promotional activities. Performs miscellaneous job-related duties as assigned. 40% of Time Serve as a leading member of the Eastern PR (Public Relations) Task Force. Write articles/posts for various types of media. Writes, edits, and coordinates development of promotional materials, educational materials, newsletters, and/or brochures. Oversees the posting events on Eastern social media platforms. Assists with the content creation websites that inform the public of events at Eastern. Conceive and produce graphic designs for various types of SWAG. Conduct market research, including analyzing data, to identify target populations and to identify the appropriate media for distribution of promotional information. Partner with other marketing and public relations personnel to move forward projects. Build and maintain the positive brand of the division of Community and Campus Engagement. Handle confidential information with tact and discretion. Other duties, as assigned 40% of Time Designs, coordinates, and implements special programs (e.g. Internships, Eastern Leaders Academy). Serves as a principal liaison between students, staff, other departments, and/or external constituencies. Facilitates seminars, meetings, and special projects. Coordinates activities of support staff, consultants, and/or volunteers engaged in implementation and administration of program objectives. May develop or participate in the development of funding proposals for the program. Ensure completion of clerical and administrative support tasks, including creation, typing, and editing of program correspondence, reports, handbooks, and other publications. Write and/or assist with writing grants and proposals as appropriate to the objectives and funding nature of the program; may participate in other fundraising activities. May train and direct lower level staff, student employees, volunteers, and/or graduate students. May teach or lead seminars, classes, and/or workshops. 20% of Time Assist with the marketing and coordination of campus events including the Eastern Utah Economic Summit, the Legacy Dinner, "A" Day of Giving, Employee Giving, and Town Ties. Plan and coordinate special events such as open houses and outreach and community events. Seek opportunities for efficiency improvement of existing processes. Collect and analyze data; prepare scheduled and special reports; Identify trends Create and maintain reports and data visualizations to aid in the delivery and understanding of data Assist in the initiation and development of grant proposals to various local, state, and federal funding agencies Qualifications Minimum Qualifications Bachelor’s degree in marketing, public relations, advertising, communications, or related field or an equivalent combination of education and experience is required. Preferred Qualifications Bachelor's degree plus two years of relevant work experience.  Knowledge and experience with USU policies and procedures Knowledge of Banner, Service Now, Argos, EZ BUY, and ServiceNow Proficient in using Canva and Qualtrics Experience in marketing and public relations in a rural community Knowledge, Skills, and Abilities It is imperative that the Program Coordinator II have excellent interpersonal skills, including the ability to act with tact and discretion. Additionally, the coordinator must be able to communicate with people from various backgrounds and cultures. It is important that the coordinator be energetic, dynamic, motivated, responsible, a leader, and a problem solver. The coordinator should also be autonomous, hardworking, well organized, and take initiative without direct supervision. The coordinator must be able to brainstorm and collaborate well with other colleagues, sometimes across multiple campuses. The coordinator must complete assignments while balancing multiple tasks at one time, without direct supervision. It is also important that the coordinator be comfortable with ongoing assessment and change. Knowledge of principles and practices related to program development. Ability to make adminis