Content Marketing Manager, Crypto

Who We Are: Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure  for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts. Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it. Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator. Our Team Members: We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond! We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply. About the Role Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more. Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts. Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it. Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator. Our Team Members We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond! We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply. About the Role We're looking for a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products. This role is ideal for a crypto-native content marketer who can translate complex concepts—tokenization infrastructure, on-chain asset mechanics, and institutional crypto workflows—into clear, compelling narratives for exchanges, issuers, market makers, and other institutional partners. You'll sit at the intersection of content marketing, product storytelling, and crypto go-to-market, partnering closely with our crypto product team to support launches, partner announcements, and thought leadership. The pace of change in tokenization demands dedicated expertise: this is not a generalist role. You'll help shape how the market understands Alpaca's Instant Tokenization Network (ITN) and broader crypto infrastructure, turning product complexity into content that drives awareness, adoption, and engagement. What You'll Do Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers, exchanges, and institutional partners—and maintain a shared content playbook for approved language and positioning Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship Identify content opportunities based on product priorities, partner launches, and growth goals Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution What We're Looking For 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-