Content Marketing & Innovation Manager

Job Description About Acrisure A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, it connects clients with personalized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, real estate services – and beyond. Since 2013, Acrisure has grown in revenue from $38 million to ~$5 billion and employs ~20,000 colleagues in 19 countries. And this is just the beginning. To learn more, visit Acrisure.com. Job Summary Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience the value of Acrisure in the market. As the lead content marketer for a designated portfolio of solutions, this role develops and executes content strategies that educate audiences, build trust, strengthen brand preference, and support business growth. Blending exceptional storytelling with a passion for innovation, the Content Marketing Manager creates compelling content experiences across the buyer journey designed to scale across channels and audiences. Leveraging AI-powered tools, research, video-first content strategies, and scalable content frameworks, the Content Marketing Manager continuously explores new ways to increase the reach, impact, and efficiency of content investments. Working closely with Product Marketing, Demand Generation, Integrated Marketing, Sales Enablement, and subject matter experts, this role plays a critical part in positioning Acrisure as a trusted advisor and delivering content that drives engagement, pipeline, and revenue outcomes. Why this role matters : Great content does more than fill channels. It shapes perceptions, builds trust, sparks conversations, and helps buyers make confident decisions. As the lead content marketer for an assigned portfolio, this role helps define how Acrisure shows up in the market. Through compelling storytelling, meaningful thought leadership, audience-centered content strategies, and innovative content practices, the Content Marketing Manager connects buyers to the expertise, solutions, and insights that help them grow boldly forward. This role plays a critical part in strengthening Acrisure's market presence, deepening audience engagement, and accelerating business growth while helping shape the future of content marketing across the organization. Responsibilities Content Strategy & Planning Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities. Translate go-to-market strategy, messaging, positioning, and audience insights into content plans that support business growth. Build and maintain editorial calendars aligned to campaign plans, market opportunities, and buyer needs. Identify content gaps, audience opportunities, and emerging themes that can strengthen market engagement. Ensure content supports all stages of the buyer journey, from awareness through decision. Content Development & Execution Create and oversee the development of high-quality content assets including articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content. Translate complex topics into engaging, buyer-centric content that informs and inspires action. Adapt and extend core content into multiple formats to maximize reach, reuse, and performance. Ensure all content aligns with brand standards, messaging frameworks, and audience expectations. Manage content projects from concept through delivery while maintaining quality and consistency. Research & Audience Insights Conduct audience, industry, market, and competitive research to inform content strategy. Monitor industry trends and emerging topics that can create opportunities for thought leadership. Gather insights from customers, business leaders, partners, and subject matter experts to strengthen content relevance and credibility. Use research to identify new content opportunities and improve performance. AI & Content Innovation Leverage GenAI and emerging content technologies to improve content ideation, creation, personalization, and optimization. Develop and share best practices for AI-enabled content creation and workflow efficiency. Explore opportunities for modular content development, content reuse, and scalable content production. Serve as an advocate for innovation by testing new tools, approaches, and content formats. Balance efficiency and experimentation with strong editorial standards and brand stewardship. Content Performance & Optimization Establish goals and measurement frameworks for content performance. Analyze engagement, consumption, influence, and conversion metrics to understand content effectiveness. Use content insights to continuously improve strategy, planning, and execution. Share performance learnings and best practices with marketing stakeholders. Cross-Functional Collaboration Partner closely with Product Marketing to transform messaging and positioning into compelling audience-focused content. Collaborate with Demand Generation and Integrated Marketing teams to support campaign goals and buyer engagement strategies. Work with Digital Marketing to ensure content is optimized for discoverability, search, and user experience. Partner with Sales Enablement to support customer conversations with relevant and effective content assets. Build strong relationships with subject matter experts and business leaders across the organization. Requirements Proven experience developing and executing content strategies in B2B or complex marketing environments. Exceptional storytelling skills with strong editorial judgment and content development expertise. Deep understanding of buyer behavior, audience engagement, and content performance. Experience creating content across multiple