Communications Specialist II

Job Title Communications Specialist II Agency Texas A&M University Department Dean Of Veterinary Medicine Proposed Minimum Salary $4,413.89 monthly Job Location College Station, Texas Job Type Staff Job Description Our Commitment    Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our  core   values  which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.    Who we are  The  Texas A&M College of Veterinary Medicine & Biomedical Sciences (VMBS)  is an institution that represents 100 years of growth from a small school of veterinary medicine in 1916 to its present role as a major veterinary educational, medical, and research center. Today, we are one of the largest schools of veterinary medicine in the United States, training nearly 600 Doctor of Veterinary Medicine students each year. We support collaboration and teamwork that turns today's discoveries into proactive solutions for animals, humans, and the environment. Together, we strive to support the goals of the faculty, staff and students in teaching, research and outreach programs.    What we want The Communications Specialist II writes content, under general supervision, to help advance and elevate the Texas A&M College of Veterinary Medicine & Biomedical Sciences. Oversees the management of several VMBS social media channels/initiatives. Writes, edits, and improves content, including material prepared by others, for a variety of channels, including website news, magazines, electronic newsletters, and other collateral, for various internal and external audiences utilizing messages that are consistent with the college's and the university's strategic goals and brand. Oversees the college's digital signage. What you need to know Salary: $50,000-$53,000k/ year commensurate based on education and experience Schedule/Location: Full-time | College Station, TX Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.    Qualifications Required Education and Experience Bachelor's degree in communications or journalism, or equivalent combination of education and experience. Two years of communications and/or marketing experience. Preferred Qualifications Professional writing experience. Ability to capture appropriate images, including ability to edit short videos, for social media. Experience with content management systems. Demonstrated ability working under deadlines. Knowledge of social media analytics. Knowledge, Skills, and Abilities Knowledge of word processing, spreadsheet and/or data entry applications. Strong verbal and written communication skills. Strong interpersonal and organizational skills. Maintains professionalism and composure. Ability to demonstrate initiative by independently taking action to solve problems. Attention to detail. Ability to multitask and work cooperatively with others. Responsibilities Social Media Coordination Manages and oversees the college's social media presences (@tamuvetmed and @tamuvetmedVERO) and initiatives on multiple platforms by researching trends, engaging in strategic planning, and assessing metrics. Monitors and responds appropriately to online conversations following Texas A&M University and VMBS guidelines. Works with other communications team members to develop graphics, photography, and videography for social media, including event coverage and promotion as needed. Supports, creates, and deploys social media campaign strategic plans and social media advertising. Works with internal communicators to develop the college's social media calendar to promote the teaching, research, and service activities of the entire college, in alignment with the college's and university's strategic goals. Content Creation Researches, writes, and edits news and feature stories for print and digital channels in coordination with internal communicators. Creates website content as needed, as well as copy for other communications, including, but not limited to, brochures, magazines, presentations, and reports. Provides editing skills to ensure proper grammar, clarity, organization, style, and consistent formatting for both large and small print and electronic pieces. Develops and maintains positive and productive working relationships with faculty members and students and stays abreast of upcoming activities. Digital Marketing Creates digital signage, including building, editing, and developing templates, in support of the college's digital presence. Develops digital advertisements and runs social media ad campaigns for various VMBS departments. Supports email marketing and development of college internal electronic newsletters, including the creation and editing of content and distribution. Analytics Produces reports and analyzes the performance of all social media channels and assesses the success of social media campaigns through the development of post-campaign reports. Monitors and evaluates success of email marketing campaigns through analysis of metrics provided through EMMA, making recommendations for improvements for future electronic communications as necessary. Monitors media coverage for school initiatives and events in support of clip tracking. Additional Information Machines or equipment used in the performance of essential duties Computer Telephone Physical Requirements Ability to move moderate weight objects. Other Requirements and Factors This position may occasionally require work outside of the standard Monday through Friday, 8 a.m. to 5 p.m., workday, including on the weekends, and travel on or off campus. This position is security sensitive. This position requires com