Campaign Strategy & Implementation Manager

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. Our client, a Fortune 100 financial services organization, is seeking a Marketing Campaign Strategy & Implementation Manager to support a leading global financial services organization.  This individual will play an important role in translating marketing strategies into actionable campaign plans, coordinating execution across multiple internal teams and channels, and helping deliver effective, personalized customer experiences. The ideal candidate brings a strong understanding of marketing strategy and campaign execution, excellent organizational and communication skills, and the ability to manage competing priorities while maintaining a high level of accuracy and attention to detail. The Details: Location: Remote within the U.S. Duration: Approximately a 12-month consulting role with the possibility of extension (must be able to work on Blend’s W2 without sponsorship) Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on! What you’ll do: Campaign Strategy & Execution Translate high-level marketing and campaign strategies into detailed execution plans, timelines, milestones, and deliverables. Support channel intake, prioritization, and coordination with cross-functional execution teams to ensure campaign activities are aligned and progressing as planned. Coordinate end-to-end campaign implementation across creative, content, digital, mobile, email, analytics, and partner marketing workstreams. Support internal teams in implementing creative collateral and marketing capabilities, including personalization and integration initiatives. Identify execution dependencies, track progress, and help ensure campaign deliverables are completed accurately and on schedule. Cross-Functional Coordination & Stakeholder Management Serve as a central point of coordination across marketing, product, analytics, channel, operations, and agency teams. Partner with Product and Marketing Strategy teams, Email Channel and Operations teams, and Marketing Information Management and channel teams to support campaign execution and targeting coordination. Work closely with digital and mobile marketing strategy leads, as well as email strategy stakeholders, to support campaign planning and implementation. Facilitate communication across teams, helping clarify requirements, resolve execution questions, and maintain alignment on priorities and deliverables. Campaign Performance & Optimization Partner with analytics teams to track campaign KPIs, gather performance insights, and support the evaluation of campaign results. Work with digital, mobile, and email strategy leads to capture campaign learnings and support ongoing optimization plans. Help translate performance findings into actionable recommendations that improve campaign effectiveness and overall customer experience. Support coordination of audience targeting and personalization efforts in partnership with marketing information management and channel teams. Documentation, Reporting & Controls Maintain accurate campaign records, status updates, and progress tracking within the organization's marketing workflow tools. Develop and maintain campaign documentation, project plans, timelines, and supporting materials to ensure visibility across stakeholders. Help document business needs and translate marketing objectives into clear requirements for internal execution teams. Ensure campaign activities and deliverables adhere to established processes, documentation standards, and rigorous controls requirements. Maintain a strong focus on detail and quality throughout the campaign lifecycle, helping ensure that the customer experience is executed flawlessly. Experience in marketing strategy, campaign planning, and/or marketing campaign implementation. Understanding of the end-to-end marketing campaign lifecycle, from initial strategy and intake through execution, measurement, and optimization. Experience coordinating cross-functional marketing initiatives involving multiple teams, channels, and stakeholders. Strong organizational and project coordination skills, with the ability to manage multiple priorities, timelines, and deliverables simultaneously. Proficiency in Microsoft Excel, including the ability to organize, track, and analyze campaign information. Strong written and verbal communication skills, with the ability to work effectively across business, marketing, analytics, and operational teams. Exceptional attention to detail and a commitment to accuracy, process adherence, and quality execution. Ability to work in a fast-paced, highly collaborative environment while maintaining accountability for deliverables and follow-through. Nice to Have Experience developing business requirements documents (BRDs) or translating business needs into functional requirements. Experience supporting digital, mobile, and/or email marketing campaigns. Familiarity with marketing workflow, campaign management, or project tracking tools. Experience with customer segmentation, audience targeting, personalization, or marketing data integration. Background in financial services, banking, payments, or another highly regulated industry. Experience partnering with analytics teams to evaluate campaign perf