Brand Operations Lead, Fulfillment

About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. About this role We're looking for a senior operator to own how brand onboarding works for Fulfilled by Faire (FbF) , not just how individual brands get live. Our specialist team runs brands from commitment to activation today. This role sits above that. You'll own the program itself: the KPIs, the dashboard that tells us whether onboarding is healthy, and the roadmap that fixes what keeps breaking. FbF is scaling from roughly 1% to 20% of GMV. Onboarding cannot be the thing that breaks on the way there. Your job is to make sure it doesn't, by building leverage rather than absorbing volume. You'll also set the bar for the specialist team. You'll write the playbooks, coach people on root-cause rigor and brand communication, and raise the standard around you. This is a senior IC role with no direct reports. Your influence comes from judgment, evidence and follow-through. Expect 20-25% travel to our fulfillment nodes, and warehouse partners. What you’ll do  Own the onboarding system Own the end-to-end onboarding experience for brands joining FbF, from commitment through activation and post-launch stabilization Be accountable for the KPIs Carry a focused portfolio of strategic and at-risk brands yourself while the team handles day-to-day volume Diagnose ambiguous, high-impact problems independently Build the measurement layer Monitor and recommend improvements the FbF onboarding KPI set Document the definitions with Analytics so the numbers mean the same thing to everyone Build and maintain the dashboard leadership reads Run the weekly onboarding operating review Use the data to see capacity constraints and bottlenecks coming early enough to plan Drive strategic improvement Define and sequence a rolling 3-6 month improvement roadmap, prioritized by business impact Lead complex cross-functional pilots from hypothesis to measured result Find leverage through automation, self-serve and playbooks so throughput grows faster than headcount Insist on structural fixes and track corrective actions to verified closure Own three cross-functional lanes Product roadmap partnership. Be the named ops counterpart to FbF Product. Write the problem briefs, quantify the impact, and represent onboarding in prioritization. Onboarding enablement and playbooks. Own the SOP library and how new specialists ramp, onboarding enablement, talk track, etc. 3PL and network readiness. Own receiving-standard readiness and the inbound exception playbook as we add nodes, so a new facility can take FbF volume without a bespoke launch. Raise the bar around you Personally guide through onboarding our largest (Platinum +) brands Coach the specialist team on root-cause rigor, brand communication and operational judgment, without direct authority Run the escalation review and make your standard for closure the team's standard Communicate at every altitude: floor detail with warehouse partners, executive narrative with leadership, honest updates with brands when things slip Qualifications Minimum qualifications 3+ years in client facing fulfillment operations, seller onboarding, marketplace operations, or a related field Hands-on experience with physical goods fulfillment and warehousing, ideally in a 3PL setting Ownership of an operational KPI you personally moved Experience defining metrics and building your own reporting Track record of resolving ambiguous problems independently and driving cross-functional work to closure through influence rather than authority Structured root cause analysis, and the judgment to tell a symptomatic fix from a structural one Experience working directly with brands, merchants or partners across seniority levels Strong communication, including taking operational complexity to a leadership audience without losing fidelity Preferred qualifications Scaled a marketplace or seller onboarding program through a step change in volume Stood up operations at a new 3PL node or fulfillment center Working knowledge of WMS/OMS and how configuration shows up on the floor Designed or launched a self-serve or automated flow that removed manual steps Owned an SOP library or enablement program Comfort using AI tooling to compress analysis, documentation etc. Prior online marketplace experience Location and travel Hybrid role based in San Francisco and New York  with up to 20% travel to fulfillment nodes, and partner reviews. Salary Range San Francisco and New York : The pay range for this role is $ 116,000 to $ 159,500   per year.  This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workpl