B2B Paid Media & Performance Analyst

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. The B2B Paid Media & Performance Analyst is responsible for developing, executing, analyzing, and continuously optimizing paid media programs that drive measurable business outcomes across Holman business units. This is a hands-on role focused on building and managing B2B demand generation programs that generate leads, drive pipeline growth, retain customers, and support account expansion. The ideal candidate combines paid media expertise with strong campaign execution, audience targeting, budget management, and performance optimization skills. Success in this role is measured by the ability to generate qualified leads, influence pipeline growth, efficiently manage media investments, and deliver clear recommendations that improve business performance. Responsibilities: Develop and execute paid media campaigns and tactics aligned to business objectives, customer needs, and growth goals. Build, launch, manage, and optimize campaigns across Google Ads, LinkedIn Campaign Manager, Display, Video, Programmatic, CTV/OTT, and emerging digital advertising platforms. Drive both new customer acquisition and existing customer growth through prospecting, retargeting, customer nurture, upsell, cross-sell, and account-based marketing (ABM) initiatives. Manage campaign budgets, forecasting, pacing, bidding strategies, and spend allocation to maximize lead quality, pipeline contribution, and return on investment. Build audience targeting tactics using CRM data, first-party audiences, LinkedIn Matched Audiences, ZoomInfo, intent data, and audience segmentation methodologies. Develop full-funnel targeting tactics that support awareness, consideration, lead generation, opportunity creation, retention, and customer growth. Analyze campaign, lead, and pipeline performance to identify opportunities and make actionable recommendations. Build clear reporting and performance narratives that explain what happened, why it happened, and what actions should be taken next. Partner with marketing, sales, and business leaders to develop and optimize demand generation programs. Test new channels, audiences, creative approaches, and campaign tactics while continuously improving performance and efficiency. Education and/or Training: Four-year college degree or demonstrated equivalent experience in: Marketing Advertising Communications Business Digital Marketing Related field Google Ads, LinkedIn Marketing, or related certifications preferred. Relevant Work Experience: 3-5 years of hands-on experience managing B2B paid media, demand generation, or performance marketing programs. Demonstrated success driving lead generation, pipeline growth, and business results through paid media campaigns. Strong experience with Google Ads, LinkedIn Campaign Manager, Display, Programmatic, Video, and CTV/OTT advertising. Experience leveraging CRM audiences, LinkedIn Matched Audiences, ZoomInfo, intent data, and audience enrichment platforms. Experience supporting account-based marketing (ABM), audience segmentation, and full-funnel marketing initiatives. Experience managing advertising budgets and optimizing performance against lead, opportunity, pipeline, and revenue goals. Automotive, agency, or multi-location marketing experience preferred. Planning / Organizing / Managerial Knowledge: Expert knowledge of paid media planning, execution, optimization, and performance measurement. Strong understanding of B2B demand generation, account-based marketing, customer acquisition, retention, and account expansion tactics. Experience developing audience segmentation frameworks using CRM, first-party, firmographic, behavioral, and intent-based data. Strong budget management, forecasting, pacing, and investment optimization capabilities. Knowledge of customer journeys, lead nurturing, attribution, conversion optimization, and full-funnel marketing tactics. Ability to independently manage campaigns from strategy through execution, reporting, and optimization. Strong analytical, organizational, and problem-solving skills with a focus on business outcomes. Communicating & Influencing Skills: Strong presentation, communication, and stakeholder management skills. Ability to translate campaign performance and audience insights into compelling stories, actionable recommendations, and business decisions. Ability to explain marketing concepts and results to both technical and non-technical audiences. Strong collaboration, problem-solving, and continuous improvement mindset. Outputs: Build and optimize paid media campaigns that drive qualified leads, pipeline growth, customer retention, and account expansion. Develop audience-driven targeting and activation tactics using CRM, LinkedIn, ZoomInfo, first-party, and intent-based data sources. Manage media investments and budgets to maximize marketing effectiveness and return on investment. Deliver meaningful reporting and performance storytelling that helps stakeholders understand results, uncover opportunities, and make informed business decisions. Identify new growth opportunities through audience development, testing, optimization, and innovation. #LI-MG1 INDMI