Associate Director, Social (Temp)

Job Description Who We   Are   Horizon Media , founded in 1989 by Bill   Koenigsberg , is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.   At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.    Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to   grow   What   You’ll   Do     Relationship Development – 2 0 %   Maintain a strong presence across   Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevant   extensions     Proactively anticipates and fields requests/questions from internal teams and   clients     Apply knowledge of current/previous clients’ specific business and industry to enhance and further   relationships   Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client   business   Effectively build trust and establish positive relationships with   clients   Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and   clients   Collaborate with   senior leadership   to identify problems and recommend solutions, escalating situations or challenges   appropriately     Lead larger team projects and initiatives, iterating and improving upon processes and workflows as   fit     Social Media Strategy & Buying Oversight – 2 5 %   Oversee   RFP creation and review of social partners, proposal analyses, and partner   negotiations     Lead strategic social plan development in tandem with the Digital & Business Solutions teams   Lead   team brainstorms to kick off plan and consideration set   development   Own and develop   POVs around relevant trends, tools, and emerging opportunities within paid social   media   Maintain oversight of   media specific documents such as media plans, objectives and strategies decks, and other related   functions   Oversee the completion of internal team and client facing financial tracking   documents   Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any   issues   Provide education on best practices, social media principals, and industry   at large     Team Development & Management – 2 5 %   Manage and develop junior team member(s), creating growth plans and providing clear career   goals   Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are   taken     Participate in interview process for junior team members  roles     Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team   success     Guide senior leadership   to develop and implement   broader   team initiatives   and   goals   Responsible for leaning into Horizon initiatives while encouraging junior team members to participate and engage within the larger Social   community   Campaign Management & Execution –   5 %   Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization,   measurement solutions   and pacing/reporting; implement QA processes ,   ensuring full impact and efficiency of each   campaign   Support in measurement planning and ensure all trafficking and site tagging is accurate by junior team   members   Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and   reporting   Act as main point of escalation for junior team members when navigating through execution   challenges     Oversee and provide approval of insertion orders within internal systems tool to reserve advertising   space     Social Media Planning – 10%   Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related   functions   Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media   objectives   Responsible for maintaining team deliverables   calendars   Reporting –   5 %   Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and   optimizations   Act as final check point for campaign optimization and pacing, escalating challenges and opportunities as   needed   Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizon   accounts     Own and oversee the development of learning agendas including   testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign,   proact